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Microsoft Advertising

Every Microsoft Advertising action your AI can take through Opus Growth. Open a tool to see what it does, its parameters and credit cost.

43 tools

Reads only

Microsoft Ad Accountslist_microsoft_accounts

Lists the user's connected Microsoft Advertising ad account(s).

Reads onlyList Microsoft Ad Extensionslist_microsoft_ad_extensions

Lists the SITELINK, CALLOUT and STRUCTURED SNIPPET extensions attached to campaigns in a Microsoft (Bing) account,…

Reads onlyMicrosoft Ad Groupslist_microsoft_ad_groups

Lists the ad groups in a Microsoft Advertising campaign.

Reads onlyMicrosoft Adslist_microsoft_ads

Lists the ads in a Microsoft ad group with their full copy: headlines and descriptions (with headline_pins /…

Reads onlyMicrosoft Audienceslist_microsoft_audiences

Lists the account's audiences (remarketing / similar / combined) — for audience targeting.

Reads onlyMicrosoft Campaignslist_microsoft_campaigns

Lists the campaigns in a Microsoft Advertising ad account (account_id).

Reads onlyMicrosoft Conversion Goalslist_microsoft_conversion_goals

Lists the conversion goals in the account — required for conversion-based bidding strategies (MaxConversions/TargetCpa).

Reads onlyMicrosoft Keywordslist_microsoft_keywords

Lists the keywords in a Microsoft ad group.

Reads onlyList Microsoft Negative Keywordslist_microsoft_negative_keywords

Lists the NEGATIVE keywords currently blocking traffic on a Microsoft (Bing) campaign or ad group — run this when…

Reads onlyMicrosoft UET Tagslist_microsoft_uet_tags

Lists the account's UET (conversion tracking) tags — required for conversion goals + remarketing.

Reads onlyMicrosoft Breakdown Reportmicrosoft_entity_performance_report

Microsoft (Bing) performance BROKEN DOWN below campaign level — which ad group, ad, keyword, location, device or…

Reads onlyMicrosoft Location Searchmicrosoft_location_search

Searches Microsoft/Bing Advertising GEOGRAPHIC LOCATIONS by name and returns the numeric LocationId(s) required by…

Reads onlyMicrosoft Performance Reportmicrosoft_performance_report

Microsoft Advertising campaign performance report (spend/impressions/clicks/CTR/conversions).

Reads onlyMicrosoft Ads Report Querymicrosoft_report_query

Free-form READ of the Microsoft Advertising Reporting API (v13): any report type and column set.

Reads onlyMicrosoft Search Terms Reportmicrosoft_search_terms_report

SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched…

Reads only

Makes changes

Add Microsoft Ad Extensionsadd_microsoft_ad_extensions

Adds SITELINK, CALLOUT and/or STRUCTURED SNIPPET ad extensions to a Microsoft (Bing) campaign: the extra links and…

Makes changesMicrosoft Ad Scheduleadd_microsoft_ad_schedule

Sets WHEN a Microsoft (Bing) campaign is allowed to serve.

Makes changesMicrosoft Demographic Targetadd_microsoft_demographic_target

Adds a demographic bid adjustment.

Makes changesMicrosoft Device Targetadd_microsoft_device_target

Adds device bid adjustments (all THREE TOGETHER — required by Microsoft).

Makes changesAdd Microsoft Keywordsadd_microsoft_keywords

Adds keywords to an ad group.

Makes changesMicrosoft Location Targetadd_microsoft_location_target

Adds a geographic location target to a campaign using Bing LocationIds.

Makes changesAdd Microsoft Negative Keywordsadd_microsoft_negative_keywords

Adds negative keywords to a campaign or ad group.

Makes changesConnect Microsoft Advertisingconnect_microsoft_ads

Generates a one-time authorization link to connect a Microsoft Advertising (Bing Ads) ad account.

Makes changesCreate Microsoft Ad Groupcreate_microsoft_ad_group

Creates an ad group in a campaign (starts PAUSED by default).

Makes changesCreate Microsoft Campaigncreate_microsoft_campaign

Creates a campaign in Microsoft Advertising (starts PAUSED).

Makes changesCreate Microsoft Conversion Goalcreate_microsoft_conversion_goal

Creates a URL-based conversion goal.

Makes changesMicrosoft Remarketing Audiencecreate_microsoft_remarketing_list

Creates a remarketing audience of visitors of a specific page (URL).

Makes changesCreate Microsoft RSAcreate_microsoft_responsive_search_ad

Creates a Responsive Search Ad (RSA).

Makes changesCreate Microsoft UET Tagcreate_microsoft_uet_tag

Creates a UET (conversion tracking) tag.

Makes changesDelete Microsoft Audiencedelete_microsoft_audience

Deletes a Microsoft audience (remarketing list, etc.).

DeletesDelete Microsoft Campaigndelete_microsoft_campaign

Deletes a Microsoft campaign (irreversible).

DeletesRemove Microsoft Ad Extensionsremove_microsoft_ad_extensions

REMOVES sitelink/callout/structured snippet extensions.

Makes changesRemove Microsoft Negative Keywordsremove_microsoft_negative_keywords

REMOVES negative keywords from a Microsoft (Bing) campaign or ad group — the undo for a negative that was added by…

Makes changesMicrosoft Bid Strategyset_microsoft_bid_strategy

Sets a campaign's bid strategy.

Makes changesUpdate Microsoft Ad Groupupdate_microsoft_ad_group

UPDATES a Microsoft (Bing) ad group's settings.

Makes changesMicrosoft Ad Group Statusupdate_microsoft_ad_group_status

Changes an ad group's status.

Makes changesMicrosoft Ad Statusupdate_microsoft_ad_status

Changes ad status.

Makes changesMicrosoft Campaign Budgetupdate_microsoft_campaign_budget

Updates a campaign's daily budget.

Makes changesMicrosoft Campaign Statusupdate_microsoft_campaign_status

Changes campaign status.

Makes changesUpdate Microsoft Keywordupdate_microsoft_keyword

Updates a keyword's bid (bid>0) and/or status (Active|Paused).

Makes changesUpdate Microsoft Responsive Search Adupdate_microsoft_responsive_search_ad

EDITS the copy of an existing Microsoft (Bing) Responsive Search Ad — swap a weak headline or description, or change…

Makes changesUpdate Microsoft Sitelinkupdate_microsoft_sitelink

EDITS an existing Microsoft (Bing) sitelink extension in place — its link text, final URL or description lines —…

Makes changesUpload Microsoft Offline Conversionsupload_microsoft_offline_conversions

UPLOADS OFFLINE CONVERSIONS to Microsoft Advertising (Bing), closing the loop between a CRM and Bing ads so bidding…

Makes changes