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Microsoft Search Terms Report
SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched and its match type.
- Type
- Reads only
- Credits
- 1
- Platform
- Microsoft Advertising
- Approval
- Not needed, nothing changes
What it does
SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched and its match type. This is where wasted spend hides: terms that take clicks and return no conversions are your negative-keyword candidates (feed them to add_microsoft_negative_keywords). min_waste: only return terms that spent at least this much with ZERO conversions (0 = return everything). Sorted by spend, highest first. Dates YYYY-MM-DD; if empty, the last `days` days. limit controls this response page (0 = as many rows as safely fit); when has_more is true, call again with page_token=next_page_token to receive the remaining cached rows without another Microsoft request or credit. READ-ONLY.
MCP: microsoft_search_terms_report
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| account_id | string | Required | · | Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name. |
| days | integer | Optional | 30 | Number of calendar days to look back from now for this analysis or report. |
| min_waste | number | Optional | 0.0 | Minimum waste or spend threshold used to surface an optimisation finding. |
| limit | integer | Optional | 0 | Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete. |
| start_date | string | Optional | · | Inclusive start date for the requested period, in the format required by this tool. |
| end_date | string | Optional | · | Inclusive end date for the requested period, in the format required by this tool. |
| customer_id | string | Optional | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| page_token | string | Optional | · | Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page. |
Related tools
add_microsoft_ad_extensionsMicrosoft Ad Scheduleadd_microsoft_ad_scheduleMicrosoft Demographic Targetadd_microsoft_demographic_targetMicrosoft Device Targetadd_microsoft_device_targetAdd Microsoft Keywordsadd_microsoft_keywordsMicrosoft Location Targetadd_microsoft_location_targetAdd Microsoft Negative Keywordsadd_microsoft_negative_keywordsConnect Microsoft Advertisingconnect_microsoft_adsCreate Microsoft Ad Groupcreate_microsoft_ad_group