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Microsoft Advertising
Read Microsoft Advertising (Bing) results, cut wasted spend, build search campaigns and set up conversion tracking by asking in ChatGPT, Claude, Grok or another AI. Changes wait for your approval.
What you can do
See your Bing results
Performance by campaign, ad group, keyword, device and location, plus search terms and custom breakdowns.
Try“Compare my Microsoft Ads and Google Ads cost per conversion for last month.”
Stop wasted spend
Finds search terms that cost money without converting and adds negative keywords.
Try“Find Bing search terms with more than $20 spend and no conversions.”
Build search campaigns
Campaigns, ad groups, responsive search ads and keywords. New campaigns start paused.
Try“Create a Microsoft search campaign for my dental clinic in Chicago at $25 a day, paused.”
Add ad extensions
Sitelinks, callouts and other extensions, listed and edited per campaign.
Try“Add four sitelinks to my brand campaign: Pricing, Reviews, Contact, Book now.”
Tune targeting and bids
Location, device, age and gender targeting, ad schedules, bid strategy and budgets.
Try“Lower bids by 20% on mobile for my generic campaigns.”
Track conversions
UET tags, conversion goals and offline conversion uploads.
Try“Create a UET tag and a purchase conversion goal for my store.”
Connect your account
- Start the connection
Open Connections in your panel and press Connect on the Microsoft Advertising card, or write “connect my Microsoft Advertising account” in your AI chat.
- Sign in at Microsoft
Microsoft's own sign-in window opens. Sign in as the person who has access to the ad account and approve the permissions listed below.
- Choose the account
Your ad accounts are listed. Pick the one you want to manage and save.
- Check it
Back in your chat, ask “list my Microsoft Advertising accounts”. If they come back, you are connected.
Before you start
- You need a Microsoft Advertising account and a Microsoft user with access to it.
- Conversion tracking and remarketing need a UET tag on your site; your AI can create the tag for you to install.
Permissions we ask for
- openid
- offline_access
- https://ads.microsoft.com/msads.manage
Nothing outside this list is requested. The access token is stored encrypted, and if you decline a permission nothing is saved.
Nothing changes without your approval
Accounts and plans
On the free trial and on Pro you connect one Microsoft Advertising ad account. Managing several accounts, for example for agency clients, needs the Agency plan; after upgrading you add the others from the account switcher in your panel without signing in again.
Common problems
Why are my conversion numbers empty?
Usually the UET tag is not on the site yet or no conversion goal exists. Ask your AI to check your UET tags and conversion goals.
Do I need to reconnect regularly?
No. Microsoft gives a refresh token and the access is renewed automatically before it expires.
The link says the connection is invalid or expired
A connection link is valid for one hour and works once. Start the connection again from your panel or your chat to get a fresh one.
I picked several accounts but only one was saved
The free trial and Pro keep one ad account per platform, so the first one you picked is saved. Several accounts need the Agency plan.
I signed in with the wrong user
Access is limited to the accounts that user can see. Disconnect from Connections in your panel and connect again as the right person.
All Microsoft Advertising tools
43 tools: 15 only read, 28 make changes after your approval.
add_microsoft_ad_extensionsMakes changesMicrosoft Ad Scheduleadd_microsoft_ad_scheduleMakes changesMicrosoft Demographic Targetadd_microsoft_demographic_targetMakes changesMicrosoft Device Targetadd_microsoft_device_targetMakes changesAdd Microsoft Keywordsadd_microsoft_keywordsMakes changesMicrosoft Location Targetadd_microsoft_location_targetMakes changes