Opus Growth

Add Microsoft Ad Extensions

Adds SITELINK, CALLOUT and/or STRUCTURED SNIPPET ad extensions to a Microsoft (Bing) campaign: the extra links and highlights that make the ad taller and lift CTR.

Type
Makes changes
Credits
1
Platform
Microsoft Advertising
Approval
Preview first, applied after you approve

What it does

Adds SITELINK, CALLOUT and/or STRUCTURED SNIPPET ad extensions to a Microsoft (Bing) campaign: the extra links and highlights that make the ad taller and lift CTR. sitelinks: lines in 'Display text|https://url' or 'text|url|description1|description2' format (display text ≤25 chars with descriptions, ≤35 without; descriptions ≤35 chars and given together); a '|' inside a text is written as '\|'. callouts: short highlight phrases (≤25 chars each). structured_snippets: lines in 'Header|value1, value2, value3' format, 3 to 10 values of ≤25 chars; the header must be one of Microsoft's fixed headers written in the ad language (English: Services, Brands, Types; German: Dienstleistungen, Marken, Typen; Spanish: Servicios, Marcas; French: Services, Marques; Turkish: Hizmetler, Markalar). An editorial rejection names the rejected word and Microsoft's reason code, so that word can be rephrased. To change an existing sitelink use update_microsoft_sitelink. Creates them in the account library and attaches them to the campaign in one call. confirm=false = preview, confirm=true applies.

MCP: add_microsoft_ad_extensions

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
account_idstringRequired·Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name.
campaign_idstringRequired·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
sitelinksarrayOptional·Sitelinks value for add microsoft ad extensions. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible.
calloutsarrayOptional·Callouts value for add microsoft ad extensions. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible.
structured_snippetsarrayOptional·Structured-snippet entries for an ad extension. Each entry must include a provider-supported header and its ordered values in the schema required by this operation.
customer_idstringOptional·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.