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Add Microsoft Ad Extensions
Adds SITELINK, CALLOUT and/or STRUCTURED SNIPPET ad extensions to a Microsoft (Bing) campaign: the extra links and highlights that make the ad taller and lift CTR.
- Type
- Makes changes
- Credits
- 1
- Platform
- Microsoft Advertising
- Approval
- Preview first, applied after you approve
What it does
Adds SITELINK, CALLOUT and/or STRUCTURED SNIPPET ad extensions to a Microsoft (Bing) campaign: the extra links and highlights that make the ad taller and lift CTR. sitelinks: lines in 'Display text|https://url' or 'text|url|description1|description2' format (display text ≤25 chars with descriptions, ≤35 without; descriptions ≤35 chars and given together); a '|' inside a text is written as '\|'. callouts: short highlight phrases (≤25 chars each). structured_snippets: lines in 'Header|value1, value2, value3' format, 3 to 10 values of ≤25 chars; the header must be one of Microsoft's fixed headers written in the ad language (English: Services, Brands, Types; German: Dienstleistungen, Marken, Typen; Spanish: Servicios, Marcas; French: Services, Marques; Turkish: Hizmetler, Markalar). An editorial rejection names the rejected word and Microsoft's reason code, so that word can be rephrased. To change an existing sitelink use update_microsoft_sitelink. Creates them in the account library and attaches them to the campaign in one call. confirm=false = preview, confirm=true applies.
MCP: add_microsoft_ad_extensions
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| account_id | string | Required | · | Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name. |
| campaign_id | string | Required | · | Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| sitelinks | array | Optional | · | Sitelinks value for add microsoft ad extensions. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible. |
| callouts | array | Optional | · | Callouts value for add microsoft ad extensions. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible. |
| structured_snippets | array | Optional | · | Structured-snippet entries for an ad extension. Each entry must include a provider-supported header and its ordered values in the schema required by this operation. |
| customer_id | string | Optional | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| confirm | boolean | Optional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
Related tools
add_microsoft_ad_scheduleMicrosoft Demographic Targetadd_microsoft_demographic_targetMicrosoft Device Targetadd_microsoft_device_targetAdd Microsoft Keywordsadd_microsoft_keywordsMicrosoft Location Targetadd_microsoft_location_targetAdd Microsoft Negative Keywordsadd_microsoft_negative_keywordsConnect Microsoft Advertisingconnect_microsoft_adsCreate Microsoft Ad Groupcreate_microsoft_ad_groupCreate Microsoft Campaigncreate_microsoft_campaign