Opus Growth

Add Microsoft Ad Extensions

Adds SITELINK, CALLOUT and/or STRUCTURED SNIPPET ad extensions to a Microsoft (Bing) campaign: the extra links and highlights that make the ad taller and lift CTR.

Tipo
Hace cambios
Créditos
1
Plataforma
Microsoft Advertising
Aprobación
Primero vista previa, se aplica tras tu aprobación

Qué hace

Adds SITELINK, CALLOUT and/or STRUCTURED SNIPPET ad extensions to a Microsoft (Bing) campaign: the extra links and highlights that make the ad taller and lift CTR. sitelinks: lines in 'Display text|https://url' or 'text|url|description1|description2' format (display text ≤25 chars with descriptions, ≤35 without; descriptions ≤35 chars and given together); a '|' inside a text is written as '\|'. callouts: short highlight phrases (≤25 chars each). structured_snippets: lines in 'Header|value1, value2, value3' format, 3 to 10 values of ≤25 chars; the header must be one of Microsoft's fixed headers written in the ad language (English: Services, Brands, Types; German: Dienstleistungen, Marken, Typen; Spanish: Servicios, Marcas; French: Services, Marques; Turkish: Hizmetler, Markalar). An editorial rejection names the rejected word and Microsoft's reason code, so that word can be rephrased. To change an existing sitelink use update_microsoft_sitelink. Creates them in the account library and attaches them to the campaign in one call. confirm=false = preview, confirm=true applies.

La descripción está en inglés porque es el texto oficial que ve tu IA.

MCP: add_microsoft_ad_extensions

Cómo usarla

No llamas a las herramientas por su nombre. Escribe lo que quieres en ChatGPT, Claude u otro asistente conectado a Opus Growth; la IA elige esta herramienta cuando encaja.

Como esta herramienta cambia tu cuenta, tu asistente muestra primero una vista previa exacta del cambio. Nada se aplica sin tu sí y cada cambio aplicado queda en tu registro de auditoría.

Parámetros

NombreTipoObligatorioPor defecto
account_idstringObligatorio·Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name.
campaign_idstringObligatorio·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
sitelinksarrayOpcional·Sitelinks value for add microsoft ad extensions. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible.
calloutsarrayOpcional·Callouts value for add microsoft ad extensions. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible.
structured_snippetsarrayOpcional·Structured-snippet entries for an ad extension. Each entry must include a provider-supported header and its ordered values in the schema required by this operation.
customer_idstringOpcional·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
confirmbooleanOpcionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.