Herramientas de Meta Ads
Herramientas para anuncios de Facebook e Instagram: gestión de campañas/conjuntos/anuncios, todos los formatos de anuncio, públicos personalizados y similares, segmentación detallada e insights.
Conexión y cuenta · 3
connect_meta_adsgratisGenerates a one-time authorization link to connect a Meta (Facebook/Instagram) ad account.
list_meta_ad_accounts1 créditosLists the user's connected Meta ad account(s).
list_meta_pages1 créditosLists the Facebook Pages managed by the connected Meta user (id, name, category).
Lectura e informes · 9
list_meta_ads1 créditosLists Meta ads; if adset_id is provided, limits to that ad set.
list_meta_adsets1 créditosLists Meta ad sets; if campaign_id is provided, limits to that campaign.
list_meta_audiences1 créditosLists the custom audiences (custom/lookalike/website retargeting) in the Meta ad account.
list_meta_campaigns1 créditosLists the campaigns in a Meta ad account.
list_meta_page_posts1 créditosLists a Facebook Page's recent posts and THEIR MEDIA, so content already published on the Page can be reused as ad creative.
list_meta_pixels1 créditosLists the conversion pixels in a Meta ad account (id, name, last fired).
meta_campaign_insights2 créditosMeta performance report (impressions/clicks/spend/reach/conversion actions).
meta_reach_estimate2 créditosReturns the estimated reach for a targeting setup (audience size before spending).
search_meta_interests1 créditosSearches Meta detailed-targeting entities by name → returns id + estimated audience size.
Campaña · 3
create_meta_campaign8 créditosCreates a Meta campaign.
delete_meta_campaign5 créditosDeletes a Meta campaign (reporting data remains readable in Meta).
update_meta_campaign5 créditosUpdates a Meta campaign (only the provided fields).
Conjunto de anuncios · 3
create_meta_adset5 créditosCreates a Meta ad set.
delete_meta_adset5 créditosDeletes a Meta ad set.
update_meta_adset5 créditosUpdates a Meta ad set (only the fields provided).
Anuncio y creatividad · 10
copy_meta_entity5 créditosCopies a Meta campaign/ad set/ad (the 'Duplicate' action in Ads Manager).
create_meta_carousel_ad8 créditosCreates a Meta carousel ad (2-10 cards).
create_meta_instagram_post_ad8 créditosTurns an EXISTING Instagram post/Reel into an ad (Ads Manager's "Use existing post → Instagram").
create_meta_link_ad8 créditosCreates a Meta link ad (creative + ad in one step).
create_meta_post_ad8 créditosTurns an existing Facebook/Instagram Page post into an ad (boosts an organic post).
create_meta_video_ad8 créditosCreates a Meta video ad.
delete_meta_ad5 créditosDeletes a Meta ad.
update_meta_ad5 créditosChanges a Meta ad's name/status.
update_meta_ad_creativegratisReplaces an existing ad's CREATIVE (image, text, destination link, and call-to-action button) WITHOUT deleting the ad — a new creative is built and swapped in, so the ad keeps its ID, learning phase and history (no delete-and-recreate).
update_meta_instagram_post_ad8 créditosAdds or changes the pre-filled WhatsApp/Messenger message (and optionally the button) on an EXISTING Instagram-post ad WITHOUT unlinking it from the organic post.
Públicos · 2
create_meta_lookalike_audience5 créditosCreates a lookalike audience from a source custom audience.
create_meta_website_audience5 créditosCreates a website retargeting audience from a pixel.
Otras
create_meta_ab_testgratisCreates a Meta SPLIT TEST (A/B) that compares two existing campaigns 50/50 on non-overlapping audiences and reports a statistically fair winner.
create_meta_custom_conversiongratisCreates a custom conversion on a pixel.
create_meta_dynamic_ad8 créditosCreates a dynamic product ad (DPA) — one creative that automatically pulls products from the catalog.
create_meta_engagement_audiencegratisBuilds a Meta retargeting audience from ENGAGEMENT instead of website traffic — people who watched your video, interacted with your Facebook Page or Instagram profile, or opened your lead form.
create_meta_lead_formgratisCreates an INSTANT FORM (lead form) on a Facebook Page, with custom questions, and returns the form id to attach to a lead ad.
delete_meta_audiencegratisDELETES a Meta custom/lookalike audience — the cleanup for lists built by mistake, duplicates, or audiences you must remove on a privacy request.
download_meta_leads1 créditosDownloads the answers people submitted through a Meta instant form — name, phone, email and every custom question, with the ad, ad set and campaign each lead came from.
find_instagram_media_id1 créditosTurns an Instagram POST or REEL LINK into the media id needed to advertise it, so nobody has to dig the id out by hand.
get_meta_ad_creativegratisReads an EXISTING Meta ad's creative: headline, primary text, description, image or video, the button, the destination link, the Page and Instagram actor, and WHICH Advantage+ creative enhancements are currently switched on.
instagram_follower_growthgratisReports how many Instagram FOLLOWERS an account gained per day, so follower/profile-visit campaigns can finally be measured.
list_meta_catalogs1 créditosLists the product catalogs on the ad account's Business Manager — the source for catalog / dynamic product ads (DPA), the highest-ROAS format for e-commerce.
list_meta_custom_conversionsgratisLists the account's custom conversions (URL- or event-based conversion definitions built on a pixel, e.g.
list_meta_instagram_accounts1 créditosLists the Instagram accounts usable from a Meta ad account.
list_meta_instagram_posts1 créditosLists the posts and Reels published on an Instagram Business account — Instagram-native content (including Reels not shared to Facebook) that list_meta_page_posts CANNOT see.
list_meta_lead_formsgratisLists the INSTANT FORMS (lead forms) that belong to a Facebook Page — id, name, status and the questions each one asks.
list_meta_product_sets1 créditosLists the product sets inside a Meta product catalog.
list_meta_saved_audiencesgratisLists the account's SAVED audiences (reusable targeting presets — interests + geo + demographics saved in Ads Manager) with approximate size.
meta_change_history2 créditosMeta ACTIVITY / CHANGE HISTORY (audit trail) — WHO changed WHAT and WHEN in a Meta ad account, the equivalent of Ads Manager's "Activity history" and of get_change_history on Google Ads.
meta_delivery_estimategratisEstimates an ad set's reachable audience size and expected daily results for its CURRENT targeting/optimization — WITHOUT spending.
preview_meta_adgratisRenders a visual PREVIEW of an ad creative WITHOUT publishing it — returns a preview URL you can open in a browser to see exactly how the ad will look in a given placement (great for reviewing before launch).
send_meta_conversion_eventgratisSENDS A SERVER-SIDE CONVERSION EVENT to Meta (Conversions API) — the fix for conversions lost to iOS 14+ / ad-blockers / cookie limits, and the only way to report sales that happen off the website (CRM, phone, showroom, POS).
update_meta_custom_conversiongratisRenames a custom conversion, or sets its description / default conversion value.
upload_meta_image1 créditosUploads an image creative to Meta and returns its image_hash — reusable across ads.
upload_meta_video3 créditosGets a video into the user's Meta ad account and returns its video_id, WITHOUT leaving the chat.