Microsoft Advertising

Lists the user's connected Microsoft Advertising ad account(s).

Lists the SITELINK, CALLOUT and STRUCTURED SNIPPET extensions attached to campaigns in a Microsoft (Bing) account,…

Lists the ad groups in a Microsoft Advertising campaign with their settings: status, default CPC bid, start/end date,…

Lists the ads in a Microsoft ad group with their full copy: headlines and descriptions (with headline_pins /…

Lists the account's audiences (remarketing / similar / combined) — for audience targeting.

Lists the campaigns in a Microsoft Advertising ad account (account_id).

Lists the conversion goals in the account — required for conversion-based bidding strategies (MaxConversions/TargetCpa).

Lists the keywords in a Microsoft ad group.

Lists the NEGATIVE keywords currently blocking traffic on a Microsoft (Bing) campaign or ad group — run this when…

Lists the account's UET (conversion tracking) tags — required for conversion goals + remarketing.

Microsoft Advertising change history: who changed which campaign, ad group, keyword or ad setting, with the old and…

Microsoft (Bing) performance BROKEN DOWN below campaign level — which ad group, ad, keyword, location, device or…

Searches Microsoft/Bing Advertising GEOGRAPHIC LOCATIONS by name and returns the numeric LocationId(s) required by…

Microsoft Advertising campaign performance report (spend/impressions/clicks/CTR/conversions).

Free-form READ of the Microsoft Advertising Reporting API (v13): any report type and column set.

SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched…

Adds SITELINK, CALLOUT and/or STRUCTURED SNIPPET ad extensions to a Microsoft (Bing) campaign: the extra links and…

Sets WHEN a Microsoft (Bing) campaign is allowed to serve.

Adds a demographic bid adjustment.

Adds device bid adjustments (all THREE TOGETHER — required by Microsoft).

Adds keywords to an ad group.

Adds a geographic location target to a campaign using Bing LocationIds.

Adds negative keywords to a campaign or ad group.

Generates a one-time authorization link to connect a Microsoft Advertising (Bing Ads) ad account.

Creates an ad group in a campaign (starts PAUSED by default).

Creates a campaign in Microsoft Advertising (starts PAUSED).

Creates a URL-based conversion goal.

Creates a remarketing audience of visitors of a specific page (URL).

Creates a Responsive Search Ad (RSA).

Creates a UET (conversion tracking) tag.

Deletes a Microsoft audience (remarketing list, etc.).

Deletes a Microsoft campaign (irreversible).

REMOVES sitelink/callout/structured snippet extensions.

REMOVES negative keywords from a Microsoft (Bing) campaign or ad group — the undo for a negative that was added by…

Sets a campaign's bid strategy.

UPDATES a Microsoft (Bing) ad group's settings.

Changes an ad group's status.

Changes ad status.

Updates a campaign's daily budget.

Changes campaign status.

Updates a keyword's bid (bid>0) and/or status (Active|Paused).

EDITS the copy of an existing Microsoft (Bing) Responsive Search Ad — swap a weak headline or description, or change…

EDITS an existing Microsoft (Bing) sitelink extension in place — its link text, final URL or description lines —…

UPLOADS OFFLINE CONVERSIONS to Microsoft Advertising (Bing), closing the loop between a CRM and Bing ads so bidding…