Documentation / Référence des outils

Outils Microsoft Advertising

Outils pour l'API Microsoft Advertising (Bing Ads) : gestion des campagnes, groupes d'annonces et RSA, stratégie de mots clés et d'enchères, ciblage par zone, données démographiques et appareil, balise UET, objectif de conversion et audiences de remarketing.

Connexion et compte · 2

connect_microsoft_adsgratuit

Generates a one-time authorization link to connect a Microsoft Advertising (Bing Ads) ad account.

list_microsoft_accounts1 crédits

Lists the user's connected Microsoft Advertising ad account(s).

all_accessible

Lecture et rapports · 8

list_microsoft_ad_groups1 crédits

Lists the ad groups in a Microsoft Advertising campaign.

account_idcampaign_idcustomer_id

list_microsoft_ads1 crédits

Lists the ads in a Microsoft ad group.

account_idad_group_idcustomer_id

list_microsoft_audiences1 crédits

Lists the account's audiences (remarketing / similar / combined) — for audience targeting.

account_idcustomer_id

list_microsoft_campaigns1 crédits

Lists the campaigns in a Microsoft Advertising ad account (account_id).

account_idcustomer_id

list_microsoft_conversion_goals1 crédits

Lists the conversion goals in the account — required for conversion-based bidding strategies (MaxConversions/TargetCpa).

account_idcustomer_id

list_microsoft_keywords1 crédits

Lists the keywords in a Microsoft ad group.

account_idad_group_idcustomer_id

list_microsoft_uet_tags1 crédits

Lists the account's UET (conversion tracking) tags — required for conversion goals + remarketing.

account_idcustomer_id

microsoft_performance_report2 crédits

Microsoft Advertising campaign performance report (spend/impressions/clicks/CTR/conversions).

account_idstart_dateend_datecustomer_id

Campagne · 5

create_microsoft_campaign8 crédits

Creates a campaign in Microsoft Advertising (starts PAUSED).

account_idnamedaily_budgetcampaign_typecustomer_idconfirm

delete_microsoft_campaign5 crédits

Deletes a Microsoft campaign (irreversible).

account_idcampaign_idcustomer_idconfirm

set_microsoft_bid_strategy5 crédits

Sets a campaign's bid strategy.

account_idcampaign_idstrategytarget_cpatarget_roasmax_cpccustomer_idconfirm

update_microsoft_campaign_budget5 crédits

Updates a campaign's daily budget.

account_idcampaign_iddaily_budgetcustomer_idconfirm

update_microsoft_campaign_status5 crédits

Changes campaign status.

account_idcampaign_idstatuscustomer_idconfirm

Groupe d'annonces et annonce · 4

create_microsoft_ad_group8 crédits

Creates an ad group in a campaign (starts PAUSED by default).

account_idcampaign_idnamecpc_bidlanguagecustomer_idconfirm

create_microsoft_responsive_search_ad8 crédits

Creates a Responsive Search Ad (RSA).

account_idad_group_idheadlinesdescriptionsfinal_urlpath1path2customer_idconfirm

update_microsoft_ad_group_status5 crédits

Changes an ad group's status.

account_idcampaign_idad_group_idstatuscustomer_idconfirm

update_microsoft_ad_status5 crédits

Changes ad status.

account_idad_group_idad_idstatusad_typecustomer_idconfirm

Mots clés · 3

add_microsoft_keywords4 crédits

Adds keywords to an ad group.

account_idad_group_idkeywordsmatch_typecustomer_idconfirm

add_microsoft_negative_keywords3 crédits

Adds negative keywords to a campaign or ad group.

account_identity_identity_typekeywordsmatch_typecustomer_idconfirm

update_microsoft_keyword3 crédits

Updates a keyword's bid (bid>0) and/or status (Active|Paused).

account_idad_group_idkeyword_idbidstatuscustomer_idconfirm

Ciblage · 3

add_microsoft_demographic_target4 crédits

Adds a demographic bid adjustment.

account_idcampaign_idcriterion_typevaluebid_multipliercustomer_idconfirm

add_microsoft_device_target4 crédits

Adds device bid adjustments (all THREE TOGETHER — required by Microsoft).

account_idcampaign_idcomputerssmartphonestabletscustomer_idconfirm

add_microsoft_location_target4 crédits

Adds a geographic location target to a campaign using Bing LocationIds.

account_idcampaign_idlocation_idsbid_multipliercustomer_idconfirm

Conversion et audience · 4

create_microsoft_conversion_goal6 crédits

Creates a URL-based conversion goal.

account_idnameuet_tag_idurl_expressionoperatorgoal_categoryrevenue_valuecustomer_idconfirm

create_microsoft_remarketing_list6 crédits

Creates a remarketing audience — visitors of a specific page (URL).

account_idnameuet_tag_idurl_containsmembership_durationoperatorcustomer_idconfirm

create_microsoft_uet_tag5 crédits

Creates a UET (conversion tracking) tag.

account_idnamedescriptioncustomer_idconfirm

delete_microsoft_audience5 crédits

Deletes a Microsoft audience (remarketing list, etc.).

account_idaudience_idcustomer_idconfirm

Autres

add_microsoft_ad_extensionsgratuit

Adds SITELINK and/or CALLOUT ad extensions to a Microsoft (Bing) campaign — the extra links and highlights that make the ad taller and lift CTR.

account_idcampaign_idsitelinkscalloutscustomer_idconfirm

add_microsoft_ad_schedulegratuit

Sets WHEN a Microsoft (Bing) campaign is allowed to serve — e.g.

account_idcampaign_iddaysfrom_hourto_hourbid_adjustmentconfirm

list_microsoft_ad_extensionsgratuit

Lists the SITELINK and CALLOUT extensions attached to campaigns in a Microsoft (Bing) account, with their text, URLs and status — use it before adding more (duplicates are a common cause of disapprovals) or to find the id to remove.

account_idcustomer_id

list_microsoft_negative_keywordsgratuit

Lists the NEGATIVE keywords currently blocking traffic on a Microsoft (Bing) campaign or ad group — run this when impressions drop unexpectedly, or before removing one.

account_identity_identity_type

microsoft_entity_performance_reportgratuit

Microsoft (Bing) performance BROKEN DOWN below campaign level — which ad group, ad, keyword, location, device or age/gender actually produced the clicks and conversions.

account_idstart_dateend_datelevel

microsoft_location_search2 crédits

Searches Microsoft/Bing Advertising GEOGRAPHIC LOCATIONS by name and returns the numeric LocationId(s) required by add_microsoft_location_target.

queryaccount_idcustomer_idlocation_typelimit

microsoft_search_terms_reportgratuit

SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched and its match type.

account_iddaysmin_wastelimitstart_dateend_datecustomer_id

remove_microsoft_ad_extensionsgratuit

REMOVES sitelink/callout extensions: detaches them from the campaign and deletes them from the account library.

account_idextension_idscampaign_idcustomer_idconfirm

remove_microsoft_negative_keywordsgratuit

REMOVES negative keywords from a Microsoft (Bing) campaign or ad group — the undo for a negative that was added by mistake.

account_identity_idkeywordsentity_typeconfirm

update_microsoft_ad_groupgratuit

UPDATES a Microsoft (Bing) ad group's settings.

account_idcampaign_idad_group_idnamecpc_bidend_datestart_datestatusnetworkconfirm

update_microsoft_responsive_search_adgratuit

EDITS the copy of an existing Microsoft (Bing) Responsive Search Ad — swap a weak headline or description WITHOUT deleting and rebuilding the ad (a rebuild resets its performance history).

account_idad_group_idad_idheadlinesdescriptionsfinal_urlpath1path2customer_idconfirm

upload_microsoft_offline_conversionsgratuit

UPLOADS OFFLINE CONVERSIONS to Microsoft Advertising (Bing) — closes the loop between your CRM and your Bing ads, so bidding optimises toward real revenue instead of just form fills.

account_idconversion_nameconversionscurrencyconfirm