Menu de la documentation
Bien démarrer
Qu'est-ce qu'Opus GrowthDémarrage rapideAjoutez-le à votre IAFonctionnementSécurité et validationCréditsOffresFAQApplications IA
Toutes les applicationsChatGPTClaudeGrokPerplexityClaude CodeCodexGemini CLIOpenClawCursorVS CodeWindsurfAutres MCPPlateformes publicitaires
Google AdsMeta AdsLinkedIn AdsMicrosoft AdvertisingTikTok AdsChatGPT AdsAgences et MCCSources de données
Search ConsoleGoogle AnalyticsYouTubeProfil d'établissementTag ManagerSites et SEO
AI ServerWordPressSEO IntelligenceFraude au clicRéférence des outils
Tous les outilsGoogle AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdvertisingChatGPT AdsSearch ConsoleGoogle AnalyticsYouTubeProfil d'établissementTag ManagerWordPressAI ServerSEO IntelligenceFraude au clicMulticanalCompte et facturationLangue
Microsoft Search Terms Report
SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched and its match type.
- Type
- Lecture seule
- Crédits
- 1
- Plateforme
- Microsoft Advertising
- Validation
- Inutile, rien ne change
Ce qu'il fait
SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched and its match type. This is where wasted spend hides: terms that take clicks and return no conversions are your negative-keyword candidates (feed them to add_microsoft_negative_keywords). min_waste: only return terms that spent at least this much with ZERO conversions (0 = return everything). Sorted by spend, highest first. Dates YYYY-MM-DD; if empty, the last `days` days. limit controls this response page (0 = as many rows as safely fit); when has_more is true, call again with page_token=next_page_token to receive the remaining cached rows without another Microsoft request or credit. READ-ONLY.
La description est en anglais car c'est le texte officiel que voit votre IA.
MCP: microsoft_search_terms_report
Comment l'utiliser
Vous n'appelez pas les outils par leur nom. Écrivez ce que vous voulez dans ChatGPT, Claude ou un autre assistant connecté à Opus Growth ; l'IA choisit cet outil quand il convient.
Paramètres
| Nom | Type | Obligatoire | Par défaut | |
|---|---|---|---|---|
| account_id | string | Obligatoire | · | Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name. |
| days | integer | Facultatif | 30 | Number of calendar days to look back from now for this analysis or report. |
| min_waste | number | Facultatif | 0.0 | Minimum waste or spend threshold used to surface an optimisation finding. |
| limit | integer | Facultatif | 0 | Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete. |
| start_date | string | Facultatif | · | Inclusive start date for the requested period, in the format required by this tool. |
| end_date | string | Facultatif | · | Inclusive end date for the requested period, in the format required by this tool. |
| customer_id | string | Facultatif | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| page_token | string | Facultatif | · | Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page. |
Outils associés
add_microsoft_ad_extensionsMicrosoft Ad Scheduleadd_microsoft_ad_scheduleMicrosoft Demographic Targetadd_microsoft_demographic_targetMicrosoft Device Targetadd_microsoft_device_targetAdd Microsoft Keywordsadd_microsoft_keywordsMicrosoft Location Targetadd_microsoft_location_targetAdd Microsoft Negative Keywordsadd_microsoft_negative_keywordsConnect Microsoft Advertisingconnect_microsoft_adsCreate Microsoft Ad Groupcreate_microsoft_ad_group