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Microsoft Search Terms Report
SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched and its match type.
- Tipo
- Somente leitura
- Créditos
- 1
- Plataforma
- Microsoft Advertising
- Aprovação
- Não precisa, nada muda
O que faz
SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched and its match type. This is where wasted spend hides: terms that take clicks and return no conversions are your negative-keyword candidates (feed them to add_microsoft_negative_keywords). min_waste: only return terms that spent at least this much with ZERO conversions (0 = return everything). Sorted by spend, highest first. Dates YYYY-MM-DD; if empty, the last `days` days. limit controls this response page (0 = as many rows as safely fit); when has_more is true, call again with page_token=next_page_token to receive the remaining cached rows without another Microsoft request or credit. READ-ONLY.
A descrição está em inglês porque é o texto oficial que sua IA vê.
MCP: microsoft_search_terms_report
Como usar
Você não chama as ferramentas pelo nome. Escreva o que quer no ChatGPT, Claude ou outro assistente conectado ao Opus Growth; a IA escolhe esta ferramenta quando ela serve.
Parâmetros
| Nome | Tipo | Obrigatório | Padrão | |
|---|---|---|---|---|
| account_id | string | Obrigatório | · | Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name. |
| days | integer | Opcional | 30 | Number of calendar days to look back from now for this analysis or report. |
| min_waste | number | Opcional | 0.0 | Minimum waste or spend threshold used to surface an optimisation finding. |
| limit | integer | Opcional | 0 | Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete. |
| start_date | string | Opcional | · | Inclusive start date for the requested period, in the format required by this tool. |
| end_date | string | Opcional | · | Inclusive end date for the requested period, in the format required by this tool. |
| customer_id | string | Opcional | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| page_token | string | Opcional | · | Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page. |
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