How it works

The MCP architecture: a secure bridge between your assistant and the ad platforms.

Model Context Protocol (MCP)

MCP is an open standard for connecting AI assistants to external systems. Opus Growth is a remotely hosted MCP server: once you add the connection URL to your assistant, it can call the tools we provide.

# Flow
You  →  Claude/ChatGPT  →  Opus Growth (MCP)  →  Ads: Google / Meta / TikTok / LinkedIn / Microsoft
       # natural language        # secure tools       Data: Search Console / Analytics / YouTube / Business Profile / Tag Manager
                                            # all official APIs

Identity and session

When your assistant connects to the MCP server, you sign in with Google. You authorize each ad platform (Google, Meta, TikTok, LinkedIn, Microsoft) once; your access tokens are stored encrypted and are tied only to your account.

Google's data sources — Search Console, Analytics, YouTube, Business Profile, Tag Manager — are authorized through separate connection flows and each is stored with its own encrypted token. Thanks to this separation, connecting or disconnecting one source doesn't touch your Google Ads connection. The cross-channel tools bring all connected sources together into a single marketing funnel.

Built-in safety

Every write operation (creating a campaign, changing a budget, pausing an ad) is two-step: first a preview, then confirmation. Budget spikes are also blocked, and every action is written to the audit log. Details: Security & Confirmation.