Opus Growth

Update Microsoft Sitelink

EDITS an existing Microsoft (Bing) sitelink extension in place — its link text, final URL or description lines — keeping its id, campaign associations and history (no delete and recreate).

Type
Makes changes
Credits
5
Platform
Microsoft Advertising
Approval
Preview first, applied after you approve

What it does

EDITS an existing Microsoft (Bing) sitelink extension in place — its link text, final URL or description lines — keeping its id, campaign associations and history (no delete and recreate). Only the fields you pass change; empty text/final_url = unchanged. description1/description2 are set together (≤35 chars each); pass both as '' to remove the descriptions. Text may contain '|'. The sitelink is one object in the account library, so the change shows on EVERY campaign it is attached to (see campaign_ids in list_microsoft_ad_extensions, where extension_id also comes from). The edited sitelink goes through Microsoft editorial review again. confirm=false = preview, confirm=true applies.

MCP: update_microsoft_sitelink

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
account_idstringRequired·Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name.
extension_idstringRequired·Exact extension identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
textstringOptional·Text content, query text, or copy to use exactly as required by this operation.
final_urlstringOptional·Final landing-page URL users should reach after clicking the ad.
description1stringOptional·Description1 value for update microsoft sitelink. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible.
description2stringOptional·Description2 value for update microsoft sitelink. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible.
customer_idstringOptional·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.