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Microsoft Bid Strategy
Sets a campaign's bid strategy.
- Type
- Makes changes
- Credits
- 5
- Platform
- Microsoft Advertising
- Approval
- Preview first, applied after you approve
What it does
Sets a campaign's bid strategy. strategy: ManualCpc | EnhancedCpc | MaxClicks (optional max_cpc ceiling) | MaxConversions | TargetCpa (target_cpa REQUIRED) | MaxConversionValue (optional target_roas) | TargetRoas (target_roas REQUIRED). target_roas is a PERCENTAGE: pass 350 for 350%, or 3.5 and it is converted. The four conversion-based strategies need a conversion goal in the account first (list_microsoft_uet_tags → create_microsoft_conversion_goal). confirm=false = preview, confirm=true applies.
MCP: set_microsoft_bid_strategy
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| account_id | string | Required | · | Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name. |
| campaign_id | string | Required | · | Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| strategy | string | Required | · | ManualCpc · EnhancedCpc · MaxClicks · MaxConversions · TargetCpa · MaxConversionValue · TargetRoas · Bidding, fetch, or analysis strategy accepted by this operation. |
| target_cpa | number | Optional | 0.0 | Target cost per acquisition in the provider's expected numeric unit and account currency. |
| target_roas | number | Optional | 0.0 | Target return-on-ad-spend value in the provider's expected percentage or ratio format. |
| max_cpc | number | Optional | 0.0 | Maximum cost-per-click bid in the provider's expected numeric unit and account currency. |
| customer_id | string | Optional | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| confirm | boolean | Optional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
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