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Create Microsoft Conversion Goal

Creates a URL-based conversion goal.

Type
Makes changes
Credits
6
Platform
Microsoft Advertising
Approval
Preview first, applied after you approve

What it does

Creates a URL-based conversion goal. uet_tag_id is REQUIRED (create_microsoft_uet_tag or list_microsoft_uet_tags). operator: Contains|BeginsWith|Equals|RegularExpression. goal_category: Purchase|AddToCart|Signup|Subscribe|Lead|Other. url_expression is the URL part to match (a thank-you page path, for instance). confirm=false = preview, confirm=true applies.

MCP: create_microsoft_conversion_goal

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
account_idstringRequired·Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name.
namestringRequired·Human-readable name for the resource being created or updated.
uet_tag_idstringRequired·Exact uet tag identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
url_expressionstringRequired·Exact url expression value for create microsoft conversion goal. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
operatorstringOptionalContainsExact operator value for create microsoft conversion goal. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
goal_categorystringOptionalPurchaseExact goal category value for create microsoft conversion goal. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
revenue_valuenumberOptional0.0Numeric revenue value value for create microsoft conversion goal. Use the provider's expected unit, range, and precision.
customer_idstringOptional·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Add Microsoft Ad Extensionsadd_microsoft_ad_extensionsMicrosoft Ad Scheduleadd_microsoft_ad_scheduleMicrosoft Demographic Targetadd_microsoft_demographic_targetMicrosoft Device Targetadd_microsoft_device_targetAdd Microsoft Keywordsadd_microsoft_keywordsMicrosoft Location Targetadd_microsoft_location_targetAdd Microsoft Negative Keywordsadd_microsoft_negative_keywordsConnect Microsoft Advertisingconnect_microsoft_adsCreate Microsoft Ad Groupcreate_microsoft_ad_group