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Upload Microsoft Offline Conversions

UPLOADS OFFLINE CONVERSIONS to Microsoft Advertising (Bing), closing the loop between a CRM and Bing ads so bidding optimises toward real revenue instead of form fills.

Type
Makes changes
Credits
1
Platform
Microsoft Advertising
Approval
Preview first, applied after you approve

What it does

UPLOADS OFFLINE CONVERSIONS to Microsoft Advertising (Bing), closing the loop between a CRM and Bing ads so bidding optimises toward real revenue instead of form fills. (Google closed the equivalent endpoint to new integrations; Microsoft's is open, so this path works today.) conversion_name = the name of an OFFLINE conversion goal in the account (list_microsoft_conversion_goals; create_microsoft_conversion_goal creates one). conversions accepts a JSON array OR one row per line as 'key=value;key=value' (msclkid=...;datetime=2026-08-01T14:30:00Z;value=2500). Fields: msclkid (REQUIRED; the Microsoft Click Id captured on the site/CRM), datetime (REQUIRED, UTC ISO 8601), value (optional). confirm=false previews; confirm=true uploads.

MCP: upload_microsoft_offline_conversions

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
account_idstringRequired·Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name.
conversion_namestringRequired·Name of the conversion to select, create, or display for this operation.
conversionsstringRequired·Exact conversions value for upload microsoft offline conversions. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
currencystringOptionalTRYCurrency code or value in the provider format required by this operation.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Add Microsoft Ad Extensionsadd_microsoft_ad_extensionsMicrosoft Ad Scheduleadd_microsoft_ad_scheduleMicrosoft Demographic Targetadd_microsoft_demographic_targetMicrosoft Device Targetadd_microsoft_device_targetAdd Microsoft Keywordsadd_microsoft_keywordsMicrosoft Location Targetadd_microsoft_location_targetAdd Microsoft Negative Keywordsadd_microsoft_negative_keywordsConnect Microsoft Advertisingconnect_microsoft_adsCreate Microsoft Ad Groupcreate_microsoft_ad_group