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Manage Keywords

PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid.

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid. This is the keyword STATUS tool: it pauses a keyword without deleting it, re-enables a paused one, or removes keywords from an ad group (moving keywords = add_keywords in the target group, then remove here). It works on POSITIVE keywords — negative keywords are handled by add_negative_keyword / remove_negative_keyword. criterion_ids: comma-separated criterion ids (the criterion id from keyword_report / list_entities(entity='keywords') output; that output also carries quality_score so you can decide what to pause). action: pause | enable | remove | set_bid (with cpc_bid, in the main currency) | set_url (keyword-level landing page that overrides the ad's final URL: final_url and/or final_mobile_url; pass an empty string to clear one and fall back to the ad's URL). confirm=false → dry-run.

MCP: manage_keywords

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
ad_group_idstringRequired·Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
criterion_idsstringRequired·One or more exact criterion identifiers to target. Use identifiers returned by an Opus Growth list or create operation, not display names.
actionstringRequired·pause · enable · remove · set_bid · set_url · Requested action for the selected resource; choose one of the actions allowed by this schema.
cpc_bidnumberOptional0.0Maximum cost-per-click bid in the provider's expected numeric unit and account currency.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
final_urlstringOptional·Final landing-page URL users should reach after clicking the ad.
final_mobile_urlstringOptional·Final mobile url URL used by manage keywords.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile