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Manage Keywords
PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid.
- Tipo
- Hace cambios
- Créditos
- 5
- Plataforma
- Google Ads
- Aprobación
- Primero vista previa, se aplica tras tu aprobación
Qué hace
PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid. This is the keyword STATUS tool: it pauses a keyword without deleting it, re-enables a paused one, or removes keywords from an ad group (moving keywords = add_keywords in the target group, then remove here). It works on POSITIVE keywords — negative keywords are handled by add_negative_keyword / remove_negative_keyword. criterion_ids: comma-separated criterion ids (the criterion id from keyword_report / list_entities(entity='keywords') output; that output also carries quality_score so you can decide what to pause). action: pause | enable | remove | set_bid (with cpc_bid, in the main currency) | set_url (keyword-level landing page that overrides the ad's final URL: final_url and/or final_mobile_url; pass an empty string to clear one and fall back to the ad's URL). confirm=false → dry-run.
La descripción está en inglés porque es el texto oficial que ve tu IA.
MCP: manage_keywords
Cómo usarla
No llamas a las herramientas por su nombre. Escribe lo que quieres en ChatGPT, Claude u otro asistente conectado a Opus Growth; la IA elige esta herramienta cuando encaja.
Parámetros
| Nombre | Tipo | Obligatorio | Por defecto | |
|---|---|---|---|---|
| customer_id | string | Obligatorio | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| ad_group_id | string | Obligatorio | · | Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| criterion_ids | string | Obligatorio | · | One or more exact criterion identifiers to target. Use identifiers returned by an Opus Growth list or create operation, not display names. |
| action | string | Obligatorio | · | pause · enable · remove · set_bid · set_url · Requested action for the selected resource; choose one of the actions allowed by this schema. |
| cpc_bid | number | Opcional | 0.0 | Maximum cost-per-click bid in the provider's expected numeric unit and account currency. |
| confirm | boolean | Opcional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
| final_url | string | Opcional | · | Final landing-page URL users should reach after clicking the ad. |
| final_mobile_url | string | Opcional | · | Final mobile url URL used by manage keywords. |
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