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Manage Keywords
PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid.
- Typ
- Nimmt Änderungen vor
- Credits
- 5
- Plattform
- Google Ads
- Freigabe
- Erst Vorschau, nach Ihrer Freigabe angewendet
Was es tut
PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid. This is the keyword STATUS tool: it pauses a keyword without deleting it, re-enables a paused one, or removes keywords from an ad group (moving keywords = add_keywords in the target group, then remove here). It works on POSITIVE keywords — negative keywords are handled by add_negative_keyword / remove_negative_keyword. criterion_ids: comma-separated criterion ids (the criterion id from keyword_report / list_entities(entity='keywords') output; that output also carries quality_score so you can decide what to pause). action: pause | enable | remove | set_bid (with cpc_bid, in the main currency) | set_url (keyword-level landing page that overrides the ad's final URL: final_url and/or final_mobile_url; pass an empty string to clear one and fall back to the ad's URL). confirm=false → dry-run.
Die Tool-Beschreibung ist englisch, weil sie der offizielle Text ist, den Ihre KI sieht.
MCP: manage_keywords
So nutzen Sie es
Sie rufen Tools nicht beim Namen auf. Schreiben Sie in ChatGPT, Claude oder einem anderen mit Opus Growth verbundenen Assistenten, was Sie möchten; die KI wählt dieses Tool, wenn es passt.
Parameter
| Name | Typ | Pflicht | Standard | |
|---|---|---|---|---|
| customer_id | string | Pflicht | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| ad_group_id | string | Pflicht | · | Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| criterion_ids | string | Pflicht | · | One or more exact criterion identifiers to target. Use identifiers returned by an Opus Growth list or create operation, not display names. |
| action | string | Pflicht | · | pause · enable · remove · set_bid · set_url · Requested action for the selected resource; choose one of the actions allowed by this schema. |
| cpc_bid | number | Optional | 0.0 | Maximum cost-per-click bid in the provider's expected numeric unit and account currency. |
| confirm | boolean | Optional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
| final_url | string | Optional | · | Final landing-page URL users should reach after clicking the ad. |
| final_mobile_url | string | Optional | · | Final mobile url URL used by manage keywords. |
Verwandte Tools
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