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Set Bid Strategy
Changes a campaign's bidding strategy.
- Type
- Makes changes
- Credits
- 5
- Platform
- Google Ads
- Approval
- Preview first, applied after you approve
What it does
Changes a campaign's bidding strategy. strategy: MAXIMIZE_CONVERSIONS (optional target_cpa) | TARGET_CPA (target_cpa required) | TARGET_ROAS (target_roas required; 3.5 = 350%) | MAXIMIZE_CONVERSION_VALUE (optional target_roas) | MAXIMIZE_CLICKS (optional max_cpc cap) | TARGET_IMPRESSION_SHARE (impression_share_percent + max_cpc required; location: ANYWHERE_ON_PAGE | TOP_OF_PAGE | ABSOLUTE_TOP_OF_PAGE) | MANUAL_CPC. max_cpc (CPC ceiling) is ONLY valid for MAXIMIZE_CLICKS and TARGET_IMPRESSION_SHARE: Google Ads does not accept a CPC ceiling on campaign-level MAXIMIZE_CONVERSIONS / TARGET_CPA / TARGET_ROAS / MAXIMIZE_CONVERSION_VALUE / MANUAL_CPC (there it exists only on a PORTFOLIO/shared strategy, which manage_portfolio_bidding_strategy handles); passing it with those strategies returns an error instead of being silently ignored. confirm=false → dry-run.
MCP: manage_bidding_strategies
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| customer_id | string | Required | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| campaign_id | string | Required | · | Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| strategy | string | Required | · | MANUAL_CPC · MAXIMIZE_CLICKS · MAXIMIZE_CONVERSIONS · MAXIMIZE_CONVERSION_VALUE · TARGET_CPA · TARGET_IMPRESSION_SHARE · TARGET_ROAS · Bidding, fetch, or analysis strategy accepted by this operation. |
| target_cpa | number | Optional | 0.0 | Target cost per acquisition in the provider's expected numeric unit and account currency. |
| target_roas | number | Optional | 0.0 | Target return-on-ad-spend value in the provider's expected percentage or ratio format. |
| max_cpc | number | Optional | 0.0 | Maximum cost-per-click bid in the provider's expected numeric unit and account currency. |
| impression_share_location | string | Optional | TOP_OF_PAGE | Exact impression share location value for manage bidding strategies. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| impression_share_percent | number | Optional | 0.0 | Impression share percent expressed as the percentage format required by this operation. |
| confirm | boolean | Optional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
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