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Qu'est-ce qu'Opus GrowthDémarrage rapideAjoutez-le à votre IAFonctionnementSécurité et validationCréditsOffresFAQ

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Plateformes publicitaires

Google AdsMeta AdsLinkedIn AdsMicrosoft AdvertisingTikTok AdsChatGPT AdsAgences et MCC

Sources de données

Search ConsoleGoogle AnalyticsYouTubeProfil d'établissementTag Manager

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AI ServerWordPressSEO IntelligenceFraude au clic

Référence des outils

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Set Bid Strategy

Changes a campaign's bidding strategy.

Type
Effectue des modifications
Crédits
5
Plateforme
Google Ads
Validation
Aperçu d'abord, appliqué après validation

Ce qu'il fait

Changes a campaign's bidding strategy. strategy: MAXIMIZE_CONVERSIONS (optional target_cpa) | TARGET_CPA (target_cpa required) | TARGET_ROAS (target_roas required; 3.5 = 350%) | MAXIMIZE_CONVERSION_VALUE (optional target_roas) | MAXIMIZE_CLICKS (optional max_cpc cap) | TARGET_IMPRESSION_SHARE (impression_share_percent + max_cpc required; location: ANYWHERE_ON_PAGE | TOP_OF_PAGE | ABSOLUTE_TOP_OF_PAGE) | MANUAL_CPC. max_cpc (CPC ceiling) is ONLY valid for MAXIMIZE_CLICKS and TARGET_IMPRESSION_SHARE: Google Ads does not accept a CPC ceiling on campaign-level MAXIMIZE_CONVERSIONS / TARGET_CPA / TARGET_ROAS / MAXIMIZE_CONVERSION_VALUE / MANUAL_CPC (there it exists only on a PORTFOLIO/shared strategy, which manage_portfolio_bidding_strategy handles); passing it with those strategies returns an error instead of being silently ignored. confirm=false → dry-run.

La description est en anglais car c'est le texte officiel que voit votre IA.

MCP: manage_bidding_strategies

Comment l'utiliser

Vous n'appelez pas les outils par leur nom. Écrivez ce que vous voulez dans ChatGPT, Claude ou un autre assistant connecté à Opus Growth ; l'IA choisit cet outil quand il convient.

Comme cet outil modifie votre compte, votre assistant affiche d'abord un aperçu exact du changement. Rien n'est appliqué sans votre accord et chaque modification est inscrite au journal d'audit.

Paramètres

NomTypeObligatoirePar défaut
customer_idstringObligatoire·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
campaign_idstringObligatoire·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
strategystringObligatoire·MANUAL_CPC · MAXIMIZE_CLICKS · MAXIMIZE_CONVERSIONS · MAXIMIZE_CONVERSION_VALUE · TARGET_CPA · TARGET_IMPRESSION_SHARE · TARGET_ROAS · Bidding, fetch, or analysis strategy accepted by this operation.
target_cpanumberFacultatif0.0Target cost per acquisition in the provider's expected numeric unit and account currency.
target_roasnumberFacultatif0.0Target return-on-ad-spend value in the provider's expected percentage or ratio format.
max_cpcnumberFacultatif0.0Maximum cost-per-click bid in the provider's expected numeric unit and account currency.
impression_share_locationstringFacultatifTOP_OF_PAGEExact impression share location value for manage bidding strategies. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
impression_share_percentnumberFacultatif0.0Impression share percent expressed as the percentage format required by this operation.
confirmbooleanFacultatiffalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile