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Keyword Quality Report

Google Ads keyword QUALITY SCORE OVER TIME — for diagnosing WHEN a Quality Score dropped and WHICH component caused it.

Type
Reads only
Credits
2
Platform
Google Ads
Approval
Not needed, nothing changes

What it does

Google Ads keyword QUALITY SCORE OVER TIME — for diagnosing WHEN a Quality Score dropped and WHICH component caused it. Returns, per keyword and per day, the historical Quality Score (1-10) plus its three components: expected CTR, ad relevance and landing page experience (each BELOW_AVERAGE / AVERAGE / ABOVE_AVERAGE). Pass ad_group_id to scope to one ad group (recommended on large accounts). days = lookback window; rows are segmented by date so the trend is visible. This is the HISTORICAL view; list_entities(entity='keywords') gives the CURRENT snapshot (current quality_score / ad_relevance / landing_page_experience / expected_ctr). Every matching row is retained: limit controls only this response page and page_token continues from cache without a new query or credit. Read-only.

MCP: keyword_quality_report

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
ad_group_idstringOptional·Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
daysintegerOptional30Number of calendar days to look back from now for this analysis or report.
limitintegerOptional0Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete.
page_tokenstringOptional·Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile