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Keyword Quality Report
Google Ads keyword QUALITY SCORE OVER TIME — for diagnosing WHEN a Quality Score dropped and WHICH component caused it.
- Tipo
- Solo lectura
- Créditos
- 2
- Plataforma
- Google Ads
- Aprobación
- No hace falta, nada cambia
Qué hace
Google Ads keyword QUALITY SCORE OVER TIME — for diagnosing WHEN a Quality Score dropped and WHICH component caused it. Returns, per keyword and per day, the historical Quality Score (1-10) plus its three components: expected CTR, ad relevance and landing page experience (each BELOW_AVERAGE / AVERAGE / ABOVE_AVERAGE). Pass ad_group_id to scope to one ad group (recommended on large accounts). days = lookback window; rows are segmented by date so the trend is visible. This is the HISTORICAL view; list_entities(entity='keywords') gives the CURRENT snapshot (current quality_score / ad_relevance / landing_page_experience / expected_ctr). Every matching row is retained: limit controls only this response page and page_token continues from cache without a new query or credit. Read-only.
La descripción está en inglés porque es el texto oficial que ve tu IA.
MCP: keyword_quality_report
Cómo usarla
No llamas a las herramientas por su nombre. Escribe lo que quieres en ChatGPT, Claude u otro asistente conectado a Opus Growth; la IA elige esta herramienta cuando encaja.
Parámetros
| Nombre | Tipo | Obligatorio | Por defecto | |
|---|---|---|---|---|
| customer_id | string | Obligatorio | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| ad_group_id | string | Opcional | · | Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| days | integer | Opcional | 30 | Number of calendar days to look back from now for this analysis or report. |
| limit | integer | Opcional | 0 | Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete. |
| page_token | string | Opcional | · | Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page. |
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