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Keyword Quality Report
Google Ads keyword QUALITY SCORE OVER TIME — for diagnosing WHEN a Quality Score dropped and WHICH component caused it.
- Tipo
- Somente leitura
- Créditos
- 2
- Plataforma
- Google Ads
- Aprovação
- Não precisa, nada muda
O que faz
Google Ads keyword QUALITY SCORE OVER TIME — for diagnosing WHEN a Quality Score dropped and WHICH component caused it. Returns, per keyword and per day, the historical Quality Score (1-10) plus its three components: expected CTR, ad relevance and landing page experience (each BELOW_AVERAGE / AVERAGE / ABOVE_AVERAGE). Pass ad_group_id to scope to one ad group (recommended on large accounts). days = lookback window; rows are segmented by date so the trend is visible. This is the HISTORICAL view; list_entities(entity='keywords') gives the CURRENT snapshot (current quality_score / ad_relevance / landing_page_experience / expected_ctr). Every matching row is retained: limit controls only this response page and page_token continues from cache without a new query or credit. Read-only.
A descrição está em inglês porque é o texto oficial que sua IA vê.
MCP: keyword_quality_report
Como usar
Você não chama as ferramentas pelo nome. Escreva o que quer no ChatGPT, Claude ou outro assistente conectado ao Opus Growth; a IA escolhe esta ferramenta quando ela serve.
Parâmetros
| Nome | Tipo | Obrigatório | Padrão | |
|---|---|---|---|---|
| customer_id | string | Obrigatório | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| ad_group_id | string | Opcional | · | Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| days | integer | Opcional | 30 | Number of calendar days to look back from now for this analysis or report. |
| limit | integer | Opcional | 0 | Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete. |
| page_token | string | Opcional | · | Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page. |
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