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Create GTM Tag

Creates a TAG in a workspace.

Type
Makes changes
Credits
3
Platform
Tag Manager
Approval
Preview first, applied after you approve

What it does

Creates a TAG in a workspace. tag_type = GTM type string: 'html' (Custom HTML → parameters='{"html":"<script>...</script>"}'), 'gaawc' (GA4 Configuration → '{"measurementId":"G-XXXX"}'), 'gaawe' (GA4 Event → '{"measurementIdOverride":"G-XXXX","eventName":"<event>"}'), 'sp' (Google Ads Conversion), 'img' (Custom Image Pixel → '{"url":"https://..."}'). parameters is JSON: an object {key:value} (each wrapped as a template param) OR a raw GTM parameter list for complex types. firing_trigger_ids = comma-separated triggerId(s) from list_gtm_triggers. SAFETY: confirm=false → preview; confirm=true → creates it (staged in the workspace; goes live only after publish_gtm_container).

MCP: create_gtm_tag

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
namestringRequired·Human-readable name for the resource being created or updated.
tag_typestringRequired·Provider-specific tag type accepted by this operation. Use a supported value from the tool documentation or returned provider data.
parametersstringOptional·Provider-specific parameter payload accepted by this operation; preserve the documented structure.
firing_trigger_idsstringOptional·One or more exact firing trigger identifiers to target. Use identifiers returned by an Opus Growth list or create operation, not display names.
workspacestringOptional·Exact workspace identifier or resource name returned by the relevant workspace-listing tool.
containerstringOptional·Exact container identifier or resource name returned by the relevant container-listing tool.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Create GTM Containercreate_gtm_containerCreate GTM Triggercreate_gtm_triggerCreate GTM Variablecreate_gtm_variableCreate GTM Workspacecreate_gtm_workspaceDelete GTM Containerdelete_gtm_containerDelete GTM Entitydelete_gtm_entityEnable GTM Built-in Variablesenable_gtm_builtin_variablesGTM Pending Changesgtm_workspace_statusGTM Accountslist_gtm_accounts