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Adjust Conversions (refund/restate)
ADJUSTS conversions you already reported — the refund/cancellation half of the closed loop.
- Type
- Makes changes
- Credits
- 1
- Platform
- Google Ads
- Approval
- Preview first, applied after you approve
What it does
ADJUSTS conversions you already reported — the refund/cancellation half of the closed loop. RETRACT cancels a conversion that fell through (refund, cancelled order, unqualified lead); RESTATE corrects its value (partial refund, upsell). Without adjustments, Smart Bidding keeps optimizing toward revenue that never landed. conversion_action = name or ID. adjustments accepts a JSON array OR one row per line as 'key=value;key=value' (type=RETRACT;order_id=...;datetime=..., or type=RESTATE;order_id=...;datetime=...;value=1200). The original conversion is identified by order_id (recommended) OR by gclid + conversion_datetime. Fields: type (RETRACT|RESTATE), datetime (REQUIRED = when the adjustment happened), order_id, gclid, conversion_datetime (original conversion time, needed with gclid), value (RESTATE only). confirm=false → preview; confirm=true → applies.
MCP: upload_conversion_adjustments
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| customer_id | string | Required | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| conversion_action | string | Required | · | Exact conversion action value for upload conversion adjustments. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| adjustments | string | Required | · | Exact adjustments value for upload conversion adjustments. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| currency_code | string | Optional | · | ISO 4217 currency code used for the affected value or conversion, such as TRY or USD. |
| confirm | boolean | Optional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
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