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Send TikTok Conversion Event (Events API)

SENDS A SERVER-SIDE CONVERSION EVENT to TikTok (Events API) — the fix for conversions lost to ad-blockers, iOS restrictions and cookie limits.

Type
Makes changes
Credits
1
Platform
TikTok Ads
Approval
Preview first, applied after you approve

What it does

SENDS A SERVER-SIDE CONVERSION EVENT to TikTok (Events API) — the fix for conversions lost to ad-blockers, iOS restrictions and cookie limits. It reports a purchase/lead that happened off-site (CRM, phone, POS) or backs up the browser pixel. pixel_code from list_tiktok_pixels / create_tiktok_pixel. event_name: CompletePayment | CompleteRegistration | SubmitForm | AddToCart | ViewContent | Contact ... At least ONE identifier is required: email, phone, external_id or ttclid. Email/phone are SHA-256 hashed locally; raw personal data never leaves the server. event_id: the SAME id as in the browser pixel lets TikTok de-duplicate automatically (no double counting). test_event_code: sends to TikTok's Test Events view without affecting real reporting. confirm=false previews; confirm=true sends.

MCP: send_tiktok_conversion_event

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
advertiser_idstringRequired·TikTok advertiser account ID to query or change. Use the exact ID returned by list_tiktok_advertisers or list_tiktok_bc_advertisers.
pixel_codestringRequired·Exact pixel code value for send tiktok conversion event. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
event_namestringRequired·Provider event name to send, configure, or query.
emailstringOptional·Email address used by this operation, in a valid address format.
phonestringOptional·Phone number in the provider's required international or account format.
external_idstringOptional·Exact external identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
valuenumberOptional0.0Value to store, set, compare, or send, in the exact format required by this operation.
currencystringOptionalTRYCurrency code or value in the provider format required by this operation.
event_idstringOptional·Exact event identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
urlstringOptional·URL to read, use as a destination, or otherwise process as described by this operation.
ttclidstringOptional·Exact ttclid value for send tiktok conversion event. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
test_event_codestringOptional·Exact test event code value for send tiktok conversion event. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Connect TikTok Adsconnect_tiktok_adsCreate TikTok Adcreate_tiktok_adCreate TikTok Ad Groupcreate_tiktok_adgroupCreate TikTok Welcome-Chat Templatecreate_tiktok_auto_messageCreate TikTok Campaigncreate_tiktok_campaignCreate TikTok Customer-List Audiencecreate_tiktok_customer_file_audienceCreate TikTok Ad Identitycreate_tiktok_identityCreate TikTok Lookalike Audiencecreate_tiktok_lookalike_audienceCreate TikTok Pixelcreate_tiktok_pixel