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Manage Device Targeting (bid adjustments)

Set a campaign's per-DEVICE bid adjustment — the WRITE side of the device criteria that get_campaign_targeting reads.

Type
Makes changes
Credits
1
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Set a campaign's per-DEVICE bid adjustment — the WRITE side of the device criteria that get_campaign_targeting reads. Excluding desktop + tablet runs a campaign mobile-only. device: MOBILE | DESKTOP | TABLET | CONNECTED_TV (comma-separated). bid_modifier_pct: percent adjustment for those device(s): • -100 = EXCLUDE the device (ads won't show there), • 0 = neutral / reset (no adjustment), • +20 = bid 20% more, -50 = 50% less. Range -100..+900. Mobile-only recipe: device='DESKTOP,TABLET', bid_modifier_pct=-100. CONNECTED_TV matters on Demand Gen and Video: that inventory is ON by default and a TV impression rarely turns into a click, so a traffic campaign usually wants it excluded (device='CONNECTED_TV', bid_modifier_pct=-100). On Demand Gen Google accepts ONLY full exclusion (-100) or neutral (0) for EVERY device; a partial adjustment like -50 is rejected on that channel (measured), and the reply says so. Creates the device criterion if missing, else updates its adjustment. confirm=false previews.

MCP: manage_device_targeting

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
campaign_idstringRequired·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
devicestringRequired·Exact device value for manage device targeting. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
bid_modifier_pctnumberOptional0.0Bid modifier pct expressed as the percentage format required by this operation.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile