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Manage Device Targeting (bid adjustments)
Set a campaign's per-DEVICE bid adjustment — the WRITE side of the device criteria that get_campaign_targeting reads.
- Tipo
- Faz alterações
- Créditos
- 1
- Plataforma
- Google Ads
- Aprovação
- Prévia primeiro, aplicado após sua aprovação
O que faz
Set a campaign's per-DEVICE bid adjustment — the WRITE side of the device criteria that get_campaign_targeting reads. Excluding desktop + tablet runs a campaign mobile-only. device: MOBILE | DESKTOP | TABLET | CONNECTED_TV (comma-separated). bid_modifier_pct: percent adjustment for those device(s): • -100 = EXCLUDE the device (ads won't show there), • 0 = neutral / reset (no adjustment), • +20 = bid 20% more, -50 = 50% less. Range -100..+900. Mobile-only recipe: device='DESKTOP,TABLET', bid_modifier_pct=-100. CONNECTED_TV matters on Demand Gen and Video: that inventory is ON by default and a TV impression rarely turns into a click, so a traffic campaign usually wants it excluded (device='CONNECTED_TV', bid_modifier_pct=-100). On Demand Gen Google accepts ONLY full exclusion (-100) or neutral (0) for EVERY device; a partial adjustment like -50 is rejected on that channel (measured), and the reply says so. Creates the device criterion if missing, else updates its adjustment. confirm=false previews.
A descrição está em inglês porque é o texto oficial que sua IA vê.
MCP: manage_device_targeting
Como usar
Você não chama as ferramentas pelo nome. Escreva o que quer no ChatGPT, Claude ou outro assistente conectado ao Opus Growth; a IA escolhe esta ferramenta quando ela serve.
Parâmetros
| Nome | Tipo | Obrigatório | Padrão | |
|---|---|---|---|---|
| customer_id | string | Obrigatório | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| campaign_id | string | Obrigatório | · | Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| device | string | Obrigatório | · | Exact device value for manage device targeting. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| bid_modifier_pct | number | Opcional | 0.0 | Bid modifier pct expressed as the percentage format required by this operation. |
| confirm | boolean | Opcional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
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