Opus Growth

Upload Offline Conversions

UPLOADS OFFLINE CONVERSIONS to Google Ads — the closed loop between your CRM and your ads.

Type
Makes changes
Credits
1
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

UPLOADS OFFLINE CONVERSIONS to Google Ads — the closed loop between your CRM and your ads. When a lead from an ad became a sale later (phone/showroom/CRM), the upload lets Google learn which clicks produce real revenue, so Smart Bidding optimizes for money, not just form fills. conversion_action = the conversion action name or ID (list_conversion_goals / get_conversion_tags). Click-based upload needs an "Import from clicks" action; email/phone upload needs enhanced conversions for leads enabled. conversions accepts EITHER a JSON array OR one row per line as 'key=value;key=value' (gclid=...;datetime=2026-08-01 14:30:00+03:00;value=2500;order_id=...). Fields: gclid | gbraid | wbraid | email | phone (any identifier), datetime (REQUIRED, 'yyyy-mm-dd hh:mm:ss+hh:mm', the time the CONVERSION happened), value (optional), order_id (optional, prevents duplicates). Email/phone are SHA-256 hashed locally before sending; raw personal data never leaves the server. confirm=false → preview (nothing uploaded); confirm=true → uploads.

MCP: upload_offline_conversions

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
conversion_actionstringRequired·Exact conversion action value for upload offline conversions. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
conversionsstringRequired·Exact conversions value for upload offline conversions. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
currency_codestringOptional·ISO 4217 currency code used for the affected value or conversion, such as TRY or USD.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.