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Upload Offline Conversions
UPLOADS OFFLINE CONVERSIONS to Google Ads — the closed loop between your CRM and your ads.
- Type
- Makes changes
- Credits
- 1
- Platform
- Google Ads
- Approval
- Preview first, applied after you approve
What it does
UPLOADS OFFLINE CONVERSIONS to Google Ads — the closed loop between your CRM and your ads. When a lead from an ad became a sale later (phone/showroom/CRM), the upload lets Google learn which clicks produce real revenue, so Smart Bidding optimizes for money, not just form fills. conversion_action = the conversion action name or ID (list_conversion_goals / get_conversion_tags). Click-based upload needs an "Import from clicks" action; email/phone upload needs enhanced conversions for leads enabled. conversions accepts EITHER a JSON array OR one row per line as 'key=value;key=value' (gclid=...;datetime=2026-08-01 14:30:00+03:00;value=2500;order_id=...). Fields: gclid | gbraid | wbraid | email | phone (any identifier), datetime (REQUIRED, 'yyyy-mm-dd hh:mm:ss+hh:mm', the time the CONVERSION happened), value (optional), order_id (optional, prevents duplicates). Email/phone are SHA-256 hashed locally before sending; raw personal data never leaves the server. confirm=false → preview (nothing uploaded); confirm=true → uploads.
MCP: upload_offline_conversions
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| customer_id | string | Required | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| conversion_action | string | Required | · | Exact conversion action value for upload offline conversions. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| conversions | string | Required | · | Exact conversions value for upload offline conversions. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| currency_code | string | Optional | · | ISO 4217 currency code used for the affected value or conversion, such as TRY or USD. |
| confirm | boolean | Optional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
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