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Rename Meta Custom Conversion

Renames a custom conversion, or sets its description / default conversion value.

Type
Makes changes
Credits
1
Platform
Meta Ads
Approval
Preview first, applied after you approve

What it does

Renames a custom conversion, or sets its description / default conversion value. conversion_id from list_meta_custom_conversions.

Meta does not let this app delete or archive a custom conversion (delete returns a permissions error, and writing is_archived is silently ignored); a wrongly set up one can be renamed (with a prefix that marks it for removal), and final removal takes two clicks in Meta Events Manager → Custom conversions. It never deletes or archives. default_conversion_value: -1 keeps the current value. confirm=false = preview.

MCP: update_meta_custom_conversion

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
conversion_idstringRequired·Exact conversion identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
namestringOptional·Human-readable name for the resource being created or updated.
descriptionstringOptional·Human-readable description text for the resource being created or updated.
default_conversion_valuenumberOptional-1.0Numeric default conversion value value for update meta custom conversion. Use the provider's expected unit, range, and precision.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Connect Meta Adsconnect_meta_adsCopy Meta Entitycopy_meta_entityCreate Meta A/B Testcreate_meta_ab_testCreate Meta Ad Setcreate_meta_adsetCreate Meta Campaigncreate_meta_campaignCreate Meta Carousel Adcreate_meta_carousel_adCreate Meta Custom Conversioncreate_meta_custom_conversionCreate Meta Dynamic Adcreate_meta_dynamic_adCreate Meta Engagement Audiencecreate_meta_engagement_audience