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Update Meta Ad Creative
Replaces an existing ad's CREATIVE without deleting the ad, preserving its id, learning, and history.
- Type
- Makes changes
- Credits
- 1
- Platform
- Meta Ads
- Approval
- Preview first, applied after you approve
What it does
Replaces an existing ad's CREATIVE without deleting the ad, preserving its id, learning, and history. For ordinary image/video ads page_id, message, and link are required. For an ad built from an EXISTING Page or Instagram post, leave post-owned text/media fields blank: this tool detects the post and preserves its object_story_id/source_instagram_media_id, CTA, greeting, and social proof while applying a compatible CTA or enhancement update. Every Advantage+ creative enhancement is explicitly OFF by default; pass music=true or enhancements to opt named features in. Meta must read back and confirm the setting before the creative is attached; there is no spec-less fallback. enhancements_off=all explicitly records every feature as OFF. confirm=false = preview.
MCP: update_meta_ad_creative
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| account_id | string | Required | · | Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name. |
| ad_id | string | Required | · | Exact ad identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| page_id | string | Optional | · | Exact page identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| message | string | Optional | · | Primary message or ad-copy text presented to the audience. |
| link | string | Optional | · | Destination link or link object for the ad or resource, in the provider format required by this operation. |
| headline | string | Optional | · | Primary ad headline text, within the provider's character and policy requirements. |
| image_url | string | Optional | · | Publicly reachable image URL for the creative or resource. |
| image_base64 | string | Optional | · | Base64-encoded image bytes in the format required by the provider's upload endpoint. |
| image_hash | string | Optional | · | Provider image hash returned by the corresponding image-upload operation. |
| cta_type | string | Optional | · | APPLY_NOW · BOOK_TRAVEL · BUY_NOW · CALL_NOW · CONTACT_US · DOWNLOAD · GET_OFFER · GET_QUOTE · INSTAGRAM_MESSAGE · LEARN_MORE · NO_BUTTON · ORDER_NOW · Call-to-action button type accepted by the provider, such as LEARN_MORE or SIGN_UP. |
| name | string | Optional | · | Human-readable name for the resource being created or updated. |
| welcome_message | string | Optional | · | Exact welcome message value for update meta ad creative. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| greeting | string | Optional | · | Exact greeting value for update meta ad creative. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| ice_breakers | array | Optional | · | Ice breakers value for update meta ad creative. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible. |
| music | boolean | Optional | false | Whether to enable music for this operation. |
| enhancements | array | Optional | · | Creative-enhancement settings object accepted by the provider for this ad or creative. |
| video_id | string | Optional | · | Exact video identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| enhancements_off | string | Optional | · | Exact enhancements off value for update meta ad creative. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| instagram_user_id | string | Optional | · | Exact instagram user identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| confirm | boolean | Optional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
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