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Update Conversion Goal (primary/secondary)

Makes a conversion CATEGORY primary or secondary — the CORRECT lever for Smart Bidding in a goal-based account.

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Makes a conversion CATEGORY primary or secondary — the CORRECT lever for Smart Bidding in a goal-based account. Unlike update_conversion_action's legacy primary_for_goal flag, this ALSO works on Google-hosted 'local actions' (map/profile signals) that the API otherwise refuses to change. category+origin identify the goal (list_conversion_goals lists them): category='ENGAGEMENT' origin='GOOGLE_HOSTED' covers Google Business 'other engagements'; category='PHONE_CALL_LEAD' origin='CALL_FROM_ADS' covers calls from ads. role: 'PRIMARY' (biddable) | 'SECONDARY'. Pass campaign_id to override just that campaign; omit for account-wide. confirm=false → dry-run.

MCP: update_conversion_goal

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
categorystringRequired·Provider category or conversion/content category accepted by this operation.
originstringRequired·Exact origin value for update conversion goal. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
rolestringOptional·PRIMARY · SECONDARY · Exact role value for update conversion goal. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation; matching the schema pattern.
campaign_idstringOptional·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile