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Update Conversion Action (primary/secondary)

Makes a conversion action PRIMARY/SECONDARY (primary_for_goal); to change its default VALUE, counting or lookback window use set_conversion_settings instead.

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Makes a conversion action PRIMARY/SECONDARY (primary_for_goal); to change its default VALUE, counting or lookback window use set_conversion_settings instead. role: 'PRIMARY' (counted in the Conversions column + feeds into smart bidding) | 'SECONDARY' (observed only in 'All conversions', does not feed bidding). NOTE: the Google Ads API does not allow pausing/removing (HIDDEN/REMOVED) a conversion action — that is only done from the panel. confirm=false → dry-run preview.

MCP: update_conversion_action

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
conversion_action_idstringRequired·Exact conversion action identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
rolestringOptional·PRIMARY · SECONDARY · Exact role value for update conversion action. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation; matching the schema pattern.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile