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Update Ad Status

Turns a single Google Ads AD on or off, or DELETES it: status 'ENABLED' to enable / publish / resume / unpause an ad, 'PAUSED' to pause / stop it, 'REMOVED' to delete it for good.

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Turns a single Google Ads AD on or off, or DELETES it: status 'ENABLED' to enable / publish / resume / unpause an ad, 'PAUSED' to pause / stop it, 'REMOVED' to delete it for good. It turns on ads (an RSA, for instance) that were created PAUSED. REMOVED matters during an iteration cycle: Google allows only 3 enabled RSAs per ad group, so revising copy repeatedly leaves dead paused ads behind that keep occupying the group — removing them is the only way to clean up. Removal cannot be undone, the ad and its history are gone, so pause first if you are unsure. For the whole ad group use update_ad_group_status, for the campaign use update_campaign_status. confirm=false → dry-run.

MCP: update_ad_status

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
ad_group_idstringRequired·Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
ad_idstringRequired·Exact ad identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
statusstringRequired·ENABLED · PAUSED · REMOVED · Desired provider status for this resource; choose an allowed value from this schema.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile