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Update Ad Group

Rename a Google Ads AD GROUP and/or change its default max CPC bid.

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Rename a Google Ads AD GROUP and/or change its default max CPC bid. Restructuring an existing account means renaming groups constantly — a theme gets split, a match type moves out, a naming convention changes — and without this the rename has to happen in the Google Ads interface while everything else is done here. name = the new ad group name (unique within the campaign). cpc_bid = the group's default max CPC in the account currency; leave it at 0 to keep the current bid. status ('ENABLED' | 'PAUSED') is accepted too so a rename and a pause can be one call; update_ad_group_status does the status alone. Only the fields you pass are changed. confirm=false → dry-run.

MCP: update_ad_group

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
ad_group_idstringRequired·Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
namestringOptional·Human-readable name for the resource being created or updated.
cpc_bidnumberOptional0.0Maximum cost-per-click bid in the provider's expected numeric unit and account currency.
statusstringOptional·ENABLED · PAUSED · Desired provider status for this resource; choose an allowed value from this schema.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile