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Smart Negative Keywords

SMART NEGATIVE KEYWORD suggestions — finds SEARCH TERMS that trigger the ad and spend MONEY but bring NO CONVERSIONS, ranked by estimated savings.

Type
Reads only
Credits
2
Platform
Google Ads
Approval
Not needed, nothing changes

What it does

SMART NEGATIVE KEYWORD suggestions — finds SEARCH TERMS that trigger the ad and spend MONEY but bring NO CONVERSIONS, ranked by estimated savings. min_waste: minimum spend threshold (₺). add_negative_keyword adds all suggestions in a SINGLE bulk call (keywords=['text|BROAD', ...]). Every matching suggestion is retained: limit controls only this response page and page_token continues from cache without a new query or credit. Read-only.

MCP: smart_negative_keywords

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
daysintegerOptional90Number of calendar days to look back from now for this analysis or report.
min_wastenumberOptional50.0Minimum waste or spend threshold used to surface an optimisation finding.
limitintegerOptional0Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete.
page_tokenstringOptional·Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile