Search Terms Report

Search terms report: every search term Google reports for the period, one row per (ad group + matched keyword) with impressions, clicks, ctr, cost and conversions, so the same term appears once per ad group / keyword it matched. Each row has `bucket`: converter (conversions > 0), waste_candidate (no conversions and cost >= min_waste, not blocked by an existing negative), already_negative (an existing ad group, campaign or shared-list negative already blocks it; the blocking negative is in `already_negative`), or null. `buckets` gives the count and cost of each bucket over all rows; only = converters | waste_candidates | already_negative returns just that bucket's rows. sort: cost | impressions | clicks | conversions. min_clicks: 0 includes terms with impressions but no clicks. Google withholds very low-volume terms behind its privacy threshold. DATE: period ('today', 'yesterday', 'this_month', 'last_7_days', ... or 'YYYY-MM-DD[:YYYY-MM-DD]') overrides days; days=0 = today; start_date/end_date (YYYY-MM-DD) also set an explicit range. campaign_id: one id or comma-separated ids. Smart campaigns are included with campaign_type='SMART' (Google exposes only impressions, clicks and cost for them; conversions=null, bucket=null). limit = rows in this response (no upper bound; 0 = as many as fit, about 380 KB); when has_more is true, page_token=next_page_token returns the next rows without credits or a new query.