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Remove Negative Keyword

Removes CAMPAIGN-level negative keywords (the undo of add_negative_keyword) — one or a WHOLE BATCH in a single call.

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Removes CAMPAIGN-level negative keywords (the undo of add_negative_keyword) — one or a WHOLE BATCH in a single call.

BULK (one call, one confirmation, one credit for any number): • criterion_ids (a list or a comma-separated string), or • keywords (texts, optionally 'text|MATCH'); the texts are resolved to criterion ids on the campaign itself; without a '|MATCH' suffix every match type of that text is removed. Up to 5000 per call, applied as a single mutate with partial failure ON, so one bad id cannot take the rest of the batch down and every row comes back with its own ok/error. criterion_id (singular) still works. Ids come from list_negative_keywords. Ad-group-level negatives are removed with manage_keywords(action='remove') instead. confirm=false → dry-run preview of the whole batch.

MCP: remove_negative_keyword

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
campaign_idstringOptional·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
criterion_idstringOptional·Exact criterion identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
criterion_idsarray|stringOptional·One or more exact criterion identifiers to target. Use identifiers returned by an Opus Growth list or create operation, not display names.
keywordsarray|stringOptional·List of keyword or search-term values to use; follow the provider's match-type and formatting rules.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile