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Meta Insights Query
Free-form READ of the Meta Marketing API Insights edge: any metric, breakdown and filter Meta supports.
- Type
- Reads only
- Credits
- 2
- Platform
- Meta Ads
- Approval
- Not needed, nothing changes
What it does
Free-form READ of the Meta Marketing API Insights edge: any metric, breakdown and filter Meta supports. fields: Insights field names (spend, impressions, reach, frequency, clicks, inline_link_clicks, actions, cost_per_action_type, action_values, purchase_roas, video_p75_watched_actions, campaign_id, campaign_name, adset_id, ad_id, …), as a list or a comma-separated string; breakdowns and action_breakdowns accept either form too. level: account | campaign | adset | ad. breakdowns: age, gender, country, region, publisher_platform, platform_position, device_platform, impression_device, hourly_stats_aggregated_by_advertiser_time_zone, … (Meta allows only certain combinations). action_breakdowns: action_type, action_destination, … time_increment: 1 = one row per day, 'monthly', or a number of days. filtering: Meta filter objects ([{"field": "campaign.id", "operator": "IN", "value": ["123"]}], [{"field": "spend", "operator": "GREATER_THAN", "value": 0}]). days = last N full days excluding today, or start_date/end_date (YYYY-MM-DD); Meta keeps insights for 37 months. Reference: https://developers.facebook.com/docs/marketing-api/insights/parameters. Meta rejects invalid field/breakdown combinations with an explanatory error. Read-only; reply carries the exact `period`. limit controls the response page; page_token=next_page_token returns later pages without another API call or credit.
MCP: meta_insights_query
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| fields | array|string | Optional | · | Structured field values for the selected form, entity, or provider request. |
| account_id | string | Optional | · | Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name. |
| level | string | Optional | campaign | Entity or reporting aggregation level to use, such as campaign, ad group, ad, or keyword when supported. |
| breakdowns | array|string | Optional | · | Breakdowns value for meta insights query. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible. |
| action_breakdowns | array|string | Optional | · | Action breakdowns value for meta insights query. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible. |
| days | integer | Optional | 30 | Number of calendar days to look back from now for this analysis or report. |
| start_date | string | Optional | · | Inclusive start date for the requested period, in the format required by this tool. |
| end_date | string | Optional | · | Inclusive end date for the requested period, in the format required by this tool. |
| time_increment | integer|string | Optional | · | Time increment value for meta insights query. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible. |
| filtering | array | Optional | · | Filtering value for meta insights query. Follow the documented provider format and use values returned by Opus Growth discovery tools where possible. |
| limit | integer | Optional | 0 | Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete. |
| page_token | string | Optional | · | Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page. |
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