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Tool reference

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Create Conversion Action

Creates a new conversion action.

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Creates a new conversion action. type: WEBPAGE (default) | AD_CALL (phone calls from ad/location call extensions, Google 'Calls from ads') | WEBSITE_CALL (calls to a number on the site) | CLICK_TO_CALL | UPLOAD_CALLS | UPLOAD_CLICKS. category: LEAD, PURCHASE, SIGNUP, PHONE_CALL_LEAD… (AD_CALL/WEBSITE_CALL default to PHONE_CALL_LEAD). phone_call_duration = minimum seconds a call must last to count (call types only). PREREQUISITE for AD_CALL: run set_call_reporting(call_conversion='true') first; note Google forwarding numbers (needed for AD_CALL) exist only in supported countries. NOTE: this tool only CREATES; to read use list_conversion_goals, to edit use update_conversion_action / to make it primary/biddable use update_conversion_goal. confirm=false → dry-run.

MCP: manage_conversion_actions

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
namestringRequired·Human-readable name for the resource being created or updated.
categorystringOptionalLEADProvider category or conversion/content category accepted by this operation.
default_valuenumberOptional0.0Numeric default value value for manage conversion actions. Use the provider's expected unit, range, and precision.
typestringOptionalWEBPAGEWEBPAGE · AD_CALL · WEBSITE_CALL · CLICK_TO_CALL · UPLOAD_CALLS · UPLOAD_CLICKS · Resource or content type accepted by this operation. Use one of the provider-supported values.
phone_call_durationintegerOptional0Numeric phone call duration value for manage conversion actions. Use the provider's expected unit, range, and precision.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile