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Create Meta Website Audience

Creates a website retargeting audience from a pixel.

Type
Makes changes
Credits
5
Platform
Meta Ads
Approval
Preview first, applied after you approve

What it does

Creates a website retargeting audience from a pixel. pixel_id from list_meta_pixels. retention_days 1-180. event: the pixel event a visitor must fire to enter the audience: PageView (default, all visitors), ViewContent (product viewers), AddToCart / InitiateCheckout (cart/checkout abandoners, the core e-commerce retargeting audience), Purchase (buyers, to exclude or to seed a lookalike), also Search/AddToWishlist/AddPaymentInfo/Lead/CompleteRegistration. confirm=false = preview.

MCP: create_meta_website_audience

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
account_idstringRequired·Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name.
namestringRequired·Human-readable name for the resource being created or updated.
pixel_idstringRequired·Exact pixel identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
retention_daysintegerOptional30Number of retention to use for this operation.
eventstringOptionalPageViewAddPaymentInfo · AddToCart · AddToWishlist · CompleteRegistration · InitiateCheckout · Lead · PageView · Purchase · Search · ViewContent · Event name or event rule to read, create, or use for this operation.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Connect Meta Adsconnect_meta_adsCopy Meta Entitycopy_meta_entityCreate Meta A/B Testcreate_meta_ab_testCreate Meta Ad Setcreate_meta_adsetCreate Meta Campaigncreate_meta_campaignCreate Meta Carousel Adcreate_meta_carousel_adCreate Meta Custom Conversioncreate_meta_custom_conversionCreate Meta Dynamic Adcreate_meta_dynamic_adCreate Meta Engagement Audiencecreate_meta_engagement_audience