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Create Meta Pixel

Creates a Meta pixel in an ad account (act_<id>/adspixels with the pixel name).

Type
Makes changes
Credits
5
Platform
Meta Ads
Approval
Preview first, applied after you approve

What it does

Creates a Meta pixel in an ad account (act_<id>/adspixels with the pixel name). If the ad account already has a pixel, Meta refuses another one (error 6200 "A pixel already exists for this account" or 6202 "More than one pixel exist for this account"): nothing is created, no credits are used, and the existing pixels are returned as list_meta_pixels lists them. The pixel is created on the ad account; Meta's API reference offers no pixel creation at Business Manager level.

The result carries the new pixel_id and, when Meta returns it, the pixel base code (`code`). That code is then installed on every page of the site, for example as a Tag Manager Custom HTML tag or through the site's own Meta integration. Custom conversions on the pixel are created with create_meta_custom_conversion and server-side conversions are sent with send_meta_conversion_event (Conversions API). confirm=false previews, confirm=true creates.

MCP: create_meta_pixel

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude, Grok or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
account_idstringRequired·Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name.
namestringRequired·Human-readable name for the resource being created or updated.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Connect Meta Adsconnect_meta_adsCopy Meta Entitycopy_meta_entityCreate Meta A/B Testcreate_meta_ab_testCreate Meta Ad Setcreate_meta_adsetCreate Meta Campaigncreate_meta_campaignCreate Meta Carousel Adcreate_meta_carousel_adCreate Meta Custom Conversioncreate_meta_custom_conversionCreate Meta Dynamic Adcreate_meta_dynamic_adCreate Meta Engagement Audiencecreate_meta_engagement_audience