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Create Meta Lead Form
Creates an INSTANT FORM (lead form) on a Facebook Page, with custom questions, and returns the form id to attach to a lead ad.
- Type
- Makes changes
- Credits
- 1
- Platform
- Meta Ads
- Approval
- Preview first, applied after you approve
What it does
Creates an INSTANT FORM (lead form) on a Facebook Page, with custom questions, and returns the form id to attach to a lead ad. questions: each entry is EITHER a standard field Meta pre-fills from the user's profile — FULL_NAME, FIRST_NAME, LAST_NAME, EMAIL, PHONE, CITY, COMPANY_NAME, JOB_TITLE, DOB, GENDER … — OR a custom question written as 'Question text?|Option 1|Option 2' (with options it renders as a choice list, without options it is a free-text answer). privacy_policy_url is REQUIRED by Meta on every form. Optional: intro_headline / intro_description (the card shown before the questions), thank_you_text, follow_up_url (where the thank-you button goes). locale is the form's language (default TR) in Meta's full form (EN_US, EN_GB, DE_DE, AR_AR…); it sets BOTH Meta's own interface strings AND the three texts this tool supplies (the privacy-policy link text and the intro-card / thank-you buttons), so an EN_US form reads "Privacy Policy" / "Continue" / "Go to site". confirm=false shows those three under form_button_texts. higher_intent=true creates a 'Higher intent' Instant Form (Meta's is_optimized_for_quality: it adds a review/confirm step before submission, giving fewer but more qualified leads); the default is 'More volume'. Meta does NOT allow the form type to change after the form is published, so choose it at creation, and note Meta's API cannot create a form as an unpublished draft — use confirm=false to preview the fields (and see form_type) before it exists. After creating it, build the ad with create_meta_link_ad(..., lead_gen_form_id=<returned id>) on an ad set whose optimization_goal is LEAD_GENERATION and whose promoted_object page_id is this Page. confirm=false = preview.
MCP: create_meta_lead_form
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| page_id | string | Required | · | Exact page identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name. |
| name | string | Required | · | Human-readable name for the resource being created or updated. |
| questions | array | Required | · | Ordered collection of questions for create meta lead form. Each item must be a string value. |
| privacy_policy_url | string | Required | · | Privacy policy url URL used by create meta lead form. |
| follow_up_url | string | Optional | · | Follow up url URL used by create meta lead form. |
| intro_headline | string | Optional | · | Exact intro headline value for create meta lead form. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| intro_description | string | Optional | · | Exact intro description value for create meta lead form. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| thank_you_text | string | Optional | · | Exact thank you text value for create meta lead form. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| locale | string | Optional | TR | Exact locale value for create meta lead form. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation. |
| higher_intent | boolean | Optional | false | Whether to enable higher intent for this operation. |
| confirm | boolean | Optional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
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