Opus Growth

Create Demand Gen Video Ad

Creates an ad inside a Demand Gen ad group — a VIDEO ad (give youtube_video) or an IMAGE multi-asset ad (give image asset ids instead).

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Creates an ad inside a Demand Gen ad group — a VIDEO ad (give youtube_video) or an IMAGE multi-asset ad (give image asset ids instead). This is the last step that makes a Demand Gen campaign able to serve, and the only way to run a click-oriented YouTube campaign now that Google moved Video Action campaigns into Demand Gen.

VIDEO ad: youtube_video accepts a bare video id, a watch URL, a youtu.be link or a /shorts/ link; the matching video asset in the account is reused if it already exists and created once if it does not. Headline <=40 chars, long_headline <=90, description <=90, up to 5 each. call_to_action is optional (LEARN_MORE, SIGN_UP, GET_QUOTE, CONTACT_US, SUBSCRIBE, DOWNLOAD, BOOK_NOW, SHOP_NOW, BUY_NOW, DONATE_NOW, ORDER_NOW, APPLY_NOW).

IMAGE ad (DEMAND_GEN_MULTI_ASSET_AD): leave youtube_video empty and give marketing_image_asset_ids (landscape 1.91:1, min 600x314) and/or square_image_asset_ids (1:1, min 300x300) — at least one of the two — plus optional portrait_image_asset_ids (4:5, min 480x600); 20 images at most in total. Ids come from list_assets or upload_image_asset (use aspect '1.91:1' / '1:1' / '4:5'). Up to 5 headlines <=30 chars and up to 5 descriptions <=90 chars; there is no long headline. call_to_action_text is the optional button text. headlines and descriptions take a list, or a string with one item per line (comma-separated also works when no item contains a comma). Google REQUIRES business_name (<=25) and a square logo for both types: logo_asset_id from an existing image asset, or empty to use the account's largest square image asset; if none exists, upload_image_asset uploads one. The ad is created PAUSED, so nothing spends until it is enabled. To edit the copy of an existing image ad later use update_rsa with its ad id. confirm=false -> preview.

MCP: create_demand_gen_ad

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
ad_group_idstringRequired·Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
youtube_videostringOptional·Exact youtube video value for create demand gen ad. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
headlinesarray|stringOptional·Ordered list of ad headline text variants, within the provider's character and policy requirements.
descriptionsarray|stringOptional·Ordered list of ad description text variants, within the provider's character and policy requirements.
final_urlstringOptional·Final landing-page URL users should reach after clicking the ad.
business_namestringOptional·Business name to show in the selected campaign, ad, report, or account setting.
long_headlinestringOptional·Exact long headline value for create demand gen ad. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
logo_asset_idstringOptional·Exact logo asset identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
call_to_actionstringOptional·LEARN_MORE · GET_QUOTE · APPLY_NOW · SIGN_UP · CONTACT_US · SUBSCRIBE · DOWNLOAD · BOOK_NOW · SHOP_NOW · BUY_NOW · DONATE_NOW · ORDER_NOW · Call-to-action value accepted by the provider for the selected ad or creative.
ad_namestringOptional·Name of the ad to select, create, or display for this operation.
marketing_image_asset_idsarray|stringOptional·One or more exact marketing image asset identifiers to target. Use identifiers returned by an Opus Growth list or create operation, not display names.
square_image_asset_idsarray|stringOptional·One or more exact square image asset identifiers to target. Use identifiers returned by an Opus Growth list or create operation, not display names.
portrait_image_asset_idsarray|stringOptional·One or more exact portrait image asset identifiers to target. Use identifiers returned by an Opus Growth list or create operation, not display names.
call_to_action_textstringOptional·Exact call to action text value for create demand gen ad. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.