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Create Ad Group

Creates a new AD GROUP inside a Google Ads campaign — the layer between the campaign and its keywords/ads.

Type
Makes changes
Credits
5
Platform
Google Ads
Approval
Preview first, applied after you approve

What it does

Creates a new AD GROUP inside a Google Ads campaign — the layer between the campaign and its keywords/ads. This is the missing middle step when building a search campaign end to end: create_search_campaign (campaign + budget) → create_ad_group (this, one per theme) → add_keywords (positive keywords for that group) → create_responsive_search_ad (the RSA, which needs the ad_group_id this returns). cpc_bid = the group's default max CPC in the account currency. In a DISPLAY campaign the group is created as a Display ad group; when that campaign bids on viewable CPM (create_display_campaign bid_strategy=MANUAL_CPM), cpm_bid = the max viewable CPM (cost per 1,000 viewable impressions) instead of cpc_bid; create_responsive_display_ad and manage_audience_targeting complete it. confirm=false → dry-run.

MCP: create_ad_group

How to use it

You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.

Because this tool changes your account, your assistant first shows a preview of exactly what will change. Nothing is applied until you say yes, and every applied change is written to your audit log.

Parameters

NameTypeRequiredDefault
customer_idstringRequired·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
campaign_idstringRequired·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
namestringRequired·Human-readable name for the resource being created or updated.
cpc_bidnumberOptional5.0Maximum cost-per-click bid in the provider's expected numeric unit and account currency.
cpm_bidnumberOptional0.0Cpm bid value in the provider's required numeric unit. Use the account currency for money values and the provider format for ratios or percentages.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile