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Business Profile Insights
Google Business Profile PERFORMANCE insights — how customers find and act on the listing on Google Search & Maps: impressions (search + maps), phone CALLS, direction requests, website clicks and bookings, totalled over…
- Type
- Reads only
- Credits
- 1
- Platform
- Business Profile
- Approval
- Not needed, nothing changes
What it does
Google Business Profile PERFORMANCE insights — how customers find and act on the listing on Google Search & Maps: impressions (search + maps), phone CALLS, direction requests, website clicks and bookings, totalled over the last `days` (default 30, max 540). by_day=true also returns `daily`: one row per day with search_impressions, maps_impressions, calls, direction_requests, website_clicks and bookings, for trend charts. Uses Google's current Business Profile Performance API. `messages` is ALWAYS 0 and is kept only for backward compatibility: Google shut Business Profile messaging down on 31 July 2024, so it is a dead metric, NOT a feature that can be switched on. `bookings` is different: Reserve with Google is still live, so a 0 there IS a real gap. location = a gbp_list_locations value OR a business name/domain, auto-matched.
MCP: gbp_insights
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| location | string | Required | · | Target location, placement, or Business Profile resource for this operation. Use the exact provider-formatted value or ID returned by the relevant list or search tool. |
| days | integer | Optional | 30 | Number of calendar days to look back from now for this analysis or report. |
| by_day | boolean | Optional | false | Whether to enable by day for this operation. |
Related tools
add_location_assetsComplete Business Verificationgbp_complete_verificationCreate Business Listinggbp_create_locationCreate Business Postgbp_create_postDelete Business Profile Postgbp_delete_postBusiness Locationsgbp_list_locationsGBP List Photosgbp_list_photosGBP Postsgbp_list_postsBusiness Detailsgbp_location_details