Business Profile Insights

Google Business Profile PERFORMANCE insights — how customers find and act on the listing on Google Search & Maps: impressions (search + maps), phone CALLS, direction requests, website clicks and bookings, totalled over the last `days` (default 30, max 540). by_day=true also returns `daily`: one row per day with search_impressions, maps_impressions, calls, direction_requests, website_clicks and bookings, for trend charts. Uses Google's current Business Profile Performance API. `messages` is ALWAYS 0 and is kept only for backward compatibility: Google shut Business Profile messaging down on 31 July 2024, so it is a dead metric, NOT a feature that can be switched on. `bookings` is different: Reserve with Google is still live, so a 0 there IS a real gap. location = a gbp_list_locations value OR a business name/domain, auto-matched.