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Marketing Overview (Funnel)
UNIFIED MARKETING OVERVIEW — in a single call, aggregates ALL connected Google sources as a funnel: Paid (Google Ads: spend/clicks/conversions) + Organic (Search Console: clicks/impressions/position) + Site (GA4:…
- Type
- Reads only
- Credits
- 3
- Platform
- Cross-channel
- Approval
- Not needed, nothing changes
What it does
UNIFIED MARKETING OVERVIEW — in a single call, aggregates ALL connected Google sources as a funnel: Paid (Google Ads: spend/clicks/conversions) + Organic (Search Console: clicks/impressions/position) + Site (GA4: sessions/users/conversions) + Video (YouTube: views/watch time/net subscribers) + Local (Business Profile: locations/rating). Returns only CONNECTED sources; if one errors, the others still come through. SCOPE: the response's `scope` block states exactly which Google Ads account, Search Console property and GA4 property the numbers cover. customer_id targets a specific Google Ads account (empty = the selected one). site_url targets a specific Search Console PROPERTY on a multi-site account (domain or URL); the organic figures are then locked to that property; if the site is not among the connected properties, `scope.site_matched` is false and the available properties are listed rather than another site being reported.
MCP: marketing_overview
How to use it
You don't call tools by name. Write what you want in ChatGPT, Claude or another assistant connected to Opus Growth, in your own words; it picks this tool when it fits.
Parameters
| Name | Type | Required | Default | |
|---|---|---|---|---|
| customer_id | string | Optional | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| days | integer | Optional | 28 | Number of calendar days to look back from now for this analysis or report. |
| site_url | string | Optional | · | Exact URL of the connected WordPress site to target when more than one site is available. |
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