Documentation / Tool Reference

Microsoft Advertising tools

30 tools for the Microsoft Advertising (Bing Ads) API: campaign/ad group/RSA management, keyword & bid strategy, location/demographic/device targeting, UET tag, conversion goal, and remarketing audiences.

Connection & Account · 2

connect_microsoft_adsfree

Generates a one-time authorization link to connect a Microsoft Advertising (Bing Ads) ad account.

list_microsoft_accounts1 credits

Lists the Microsoft Advertising ad accounts accessible to the connected Microsoft user.

Reading & Reports · 8

list_microsoft_campaigns1 credits

Lists campaigns in a Microsoft Advertising ad account.

account_id

microsoft_performance_report2 credits

Microsoft Advertising campaign performance report (spend, impressions, clicks, CTR, conversions).

account_idstart_dateend_date

list_microsoft_ad_groups1 credits

Lists ad groups in a Microsoft Advertising campaign.

account_idcampaign_id

list_microsoft_ads1 credits

Lists ads in a Microsoft ad group.

account_idad_group_id

list_microsoft_keywords1 credits

Lists keywords in a Microsoft ad group.

account_idad_group_id

list_microsoft_conversion_goals1 credits

Lists account conversion goals — for conversion-based bidding.

account_id

list_microsoft_audiences1 credits

Lists account audiences (remarketing / similar / combined).

account_id

list_microsoft_uet_tags1 credits

Lists account UET (conversion tracking) tags — required for conversion goals + remarketing.

account_id

Campaign · 5

create_microsoft_campaign8 credits

Creates a campaign in Microsoft Advertising (starts PAUSED for safety) + daily budget.

account_idnamedaily_budgetcampaign_type

update_microsoft_campaign_status5 credits

Changes campaign status: Active | Paused.

account_idcampaign_idstatus

update_microsoft_campaign_budget5 credits

Updates a campaign's daily budget.

account_idcampaign_iddaily_budget

delete_microsoft_campaign5 credits

Deletes a Microsoft campaign (irreversible).

account_idcampaign_id

set_microsoft_bid_strategy5 credits

Sets a campaign's bid strategy (ManualCpc | EnhancedCpc | MaxClicks | MaxConversions...).

account_idcampaign_idstrategy

Ad group & Ad · 4

create_microsoft_ad_group8 credits

Creates an ad group in a campaign (starts PAUSED) + default CPC bid.

account_idcampaign_idnamecpc_bidlanguage

update_microsoft_ad_group_status5 credits

Changes ad group status: Active | Paused.

account_idcampaign_idad_group_idstatus

create_microsoft_responsive_search_ad8 credits

Creates a Responsive Search Ad (RSA) — 3-15 headlines, 2-4 descriptions.

account_idad_group_idheadlinesdescriptionsfinal_url

update_microsoft_ad_status5 credits

Changes ad status: Active | Paused.

account_idad_group_idad_idstatus

Keywords · 3

add_microsoft_keywords4 credits

Adds keywords to an ad group. match_type: Broad | Phrase | Exact.

account_idad_group_idkeywordsmatch_type

update_microsoft_keyword3 credits

Updates a keyword's bid and/or status (Active | Paused).

account_idad_group_idkeyword_idbidstatus

add_microsoft_negative_keywords3 credits

Adds negative keywords to a campaign or ad group. entity_type: Campaign | AdGroup.

account_identity_identity_typekeywordsmatch_type

Targeting · 3

add_microsoft_location_target4 credits

Adds location targets to a campaign (Bing LocationIds) + optional bid adjustment.

account_idcampaign_idlocation_idsbid_multiplier

add_microsoft_demographic_target4 credits

Adds a demographic bid adjustment. criterion_type: Age | Gender.

account_idcampaign_idcriterion_typevaluebid_multiplier

add_microsoft_device_target4 credits

Adds device bid adjustments (computer/phone/tablet — all three together).

account_idcampaign_idcomputerssmartphonestablets

Conversion & Audience · 4

create_microsoft_uet_tag5 credits

Creates a UET (conversion tracking) tag — once its script is installed on the site, conversion goals + remarketing become available.

account_idnamedescription

create_microsoft_conversion_goal6 credits

Creates a URL-based conversion goal (uet_tag_id required).

account_idnameuet_tag_idurl_expressionoperatorgoal_category

create_microsoft_remarketing_list6 credits

Creates a remarketing audience from visitors to a specific page (uet_tag_id required).

account_idnameuet_tag_idurl_containsmembership_duration

delete_microsoft_audience5 credits

Deletes a Microsoft audience (remarketing list, etc.).

account_idaudience_id

Other

microsoft_location_search2 credits

Searches Microsoft/Bing geographic locations by name → the numeric LocationId used by add_microsoft_location_target.

queryaccount_idcustomer_idlocation_typelimit