Google Ads tools

Generates a one-time authorization link to connect a Google Ads account.

Account hygiene audit: finds wasteful keywords and low Quality Score.

GOOGLE ADS ONLY — reads the full content of Google Ads ads (RSA headlines/descriptions, URL, status).

GOOGLE ADS ONLY — lists Google Ads account changes over the last N days IN DEPTH: who (user_email), from where (client_type), when, operation (CREATE/UPDATE/REMOVE), resource, CHANGED FIELDS, and old→new values.

Generates keyword ideas + monthly search volume/competition (defaults to Turkey/Turkish).

Keyword performance + Quality Score; flags low QS and zero-conversion spend.

Lists the entities (campaigns, ad groups/ad sets, ads, keywords) of ANY connected ad platform with their IDs — use this instead of looking for a platform-specific list tool.

Lists Google's campaign recommendations + optimization score, WITH PROJECTED IMPACT (estimated +conversions / +clicks / +cost if the recommendation is applied).

Performance report (cost, clicks, impressions, conversions).

Search terms report.

Creates an App (UAC) campaign (PAUSED).

Creates a Demand Gen campaign (PAUSED) + a daily budget.

Creates a Performance Max campaign (PAUSED): budget + campaign + asset group + text and image assets.

Creates a new Search campaign (starts PAUSED for safety) + daily budget.

Reads a campaign's CURRENT targeting: location (geo), radius/proximity targeting (radius + units + lat/lng), language, device, and audience (user_list) criteria + negative (excluded) ones — plus the campaign's geo_target_type (PRESENCE = pe

Pauses a campaign.

Sets a campaign's daily budget.

Sets geographic and language targeting on a campaign.

Turns a Google Ads campaign ON or OFF: status 'ENABLED' to enable / resume / unpause / reactivate / start serving a paused campaign again, or 'PAUSED' to pause / stop / turn it off.

Attaches IMAGES to a Performance Max asset group (required for the campaign to be eligible to run).

Creates a new AD GROUP inside a Google Ads campaign — the layer between the campaign and its keywords/ads.

Adds a Responsive Search Ad (RSA) to an ad group.

Reads a Performance Max ASSET GROUP: its creative content (headlines/descriptions, images, videos) AND its SIGNALS — the audience signal and the search themes that actually steer the campaign.

Lists the account's ASSET LIBRARY ("Öğeler" / Assets) — ALL asset types across the whole account (not just one campaign): sitelinks, callouts, structured snippets, calls, IMAGES, promotions, prices, lead forms, and text assets.

RESPONSIVE SEARCH AD (RSA) asset report — per HEADLINE and DESCRIPTION: impressions, clicks, cost, conversions, conversion value, cost per conversion, conversion rate and CTR, plus each ad's Ad Strength.

Rename a Google Ads AD GROUP and/or change its default max CPC bid.

Turns a Google Ads AD GROUP on or off: status 'ENABLED' to enable / resume / unpause / reactivate the group, or 'PAUSED' to pause / stop / turn off a whole ad group at once.

Turns a single Google Ads AD on or off, or DELETES it: status 'ENABLED' to enable / publish / resume / unpause an ad, 'PAUSED' to pause / stop it, 'REMOVED' to delete it for good.

Adds AND removes text assets in an existing Performance Max asset group.

EDITS the copy of an existing Google Ads RESPONSIVE SEARCH AD (RSA) in place — swap, drop or add a headline or description while keeping the SAME ad and its performance history.

Turns an image into a public image URL you can pass to any tool that needs one (gbp_create_post image_url, gbp_upload_photo, upload_image_asset, upload_meta_image...).

Uploads an image to the Google Ads asset library → returns the asset resource_name.

ADD POSITIVE KEYWORDS to a Google Ads ad group (bulk) — the keywords your ads should SHOW for.

Adds negative keywords at CAMPAIGN or AD GROUP level (to stop wasted spend) — ONE keyword or a WHOLE BATCH in a single call.

Reads the actual NEGATIVE KEYWORDS inside a shared negative keyword list (shared set).

Keyword OPPORTUNITIES — from the customer's OWN search-term + keyword data (does NOT require Keyword Planner approval, works with existing access): (1) search terms that converted but aren't added as keywords → ADD (expansion); (2) keywords

Google Ads keyword QUALITY SCORE OVER TIME — for diagnosing WHEN a Quality Score dropped and WHICH component caused it.

Lists ALL negative keywords that apply to the account: ad-group level, campaign level AND the SHARED negative keyword lists (Shared Library) attached to campaigns.

Lists the account's SHARED negative keyword lists (Shared Library → "Negative keyword lists" / shared sets, type NEGATIVE_KEYWORDS) — the account-level lists that list_negative_keywords CANNOT see (it only covers campaign/ad-group level).

PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid.

Manages SHARED negative keyword lists (Shared Library, account-level — the lists list_shared_negative_lists reads).

Removes CAMPAIGN-level negative keywords (the undo of add_negative_keyword) — one or a WHOLE BATCH in a single call.

SMART NEGATIVE KEYWORD suggestions — finds SEARCH TERMS that trigger the ad and spend MONEY but bring NO CONVERSIONS, ranked by estimated savings.

Applies or dismisses Google recommendations.

Conversion tracking health — audits conversion actions: paused/removed, and zero recorded data over the lookback window.

Dismisses one or more Google Ads recommendations.

Reads a campaign's CURRENT ad schedule (day/hour blocks + minutes + bid modifier + criterion_id).

Reads the SETTINGS detail of conversion actions: category, counting type (every/one), click/view-through lookback window (days), attribution model, default value/currency, and whether it's primary for the goal.

Reads the Google Ads tag info for conversion actions: Conversion ID (AW-...) + label — the 'send_to' value needed for GTM / gtag (Google tag) setup.

Reads the extension assets LINKED to a campaign (sitelink / callout / structured snippet / call / promotion / price).

Lists Google Ads CONVERSION ACTIONS with the columns of the Goals > Conversions > Summary table: name, id, category (Request quotes / Submit lead forms / Sign-ups / Contacts / Page views…), status, type, whether it is INCLUDED in the Conver

Lists Google Ads CONVERSION GOALS — the modern lever that decides which conversion CATEGORY is PRIMARY (biddable: counted in the Conversions column + feeds Smart Bidding) vs SECONDARY.

Lists the CUSTOM conversion goals of a Google Ads account — the named bundles of conversion actions that campaigns can optimise for, with the actions inside each one and the campaigns using it.

Lists a campaign's CURRENT extension assets (sitelinks, callouts, call, structured snippets, promotions, prices, app, hotel callout, lead form) with the asset id and the resource_name needed to remove each one.

Changes a campaign's bidding strategy.

Creates a new conversion action.

Adds extension assets to a campaign.

Creates, updates, lists and assigns PORTFOLIO (shared) bidding strategies — Google Ads' Shared library → Bid strategies.

Removes (unlinks) extension assets from a campaign — the 'remove' counterpart to manage_extension_assets (e.g.

Sets a campaign's ad schedule (day/hour) — 'run only during business hours', or 'bid 50% less at night'.

Edits a conversion action's VALUE/COUNTING settings — only the fields you provide change: default_value (+ default_currency_code, e.g.

Makes a conversion action PRIMARY/SECONDARY (primary_for_goal).

Makes a conversion CATEGORY primary or secondary — the CORRECT lever for Smart Bidding in a goal-based account.

Edits a CUSTOM conversion goal: change which conversion actions it contains, rename it, or delete it.

ADJUSTS conversions you already reported — the refund/cancellation half of the closed loop.

UPLOADS OFFLINE CONVERSIONS to Google Ads — the closed loop between your CRM and your ads.

BUDGET PACING — projects this month's spend against the daily budget; flags campaigns that will OVERspend (over) or UNDERspend (under) by month-end.

IMPRESSION SHARE analysis — for Search campaigns, your impression share, top-of-page and absolute-top share, exact-match share, and whether the loss is due to BUDGET or RANK (bid/quality) + DISAPPROVED (blocked) ads.

Customer Match audience — creates an EMPTY list shell.

Creates a Lookalike audience from seed audiences.

Creates a rule-based remarketing audience from website visitors (by page URL).

Lists the account's audiences (remarketing / rule-based / customer-match / lookalike): id, name, type, membership status, membership duration (days), Display/Search network size.

Lists AND ends campaign experiments (A/B tests).

ATTACHES an audience to a campaign or ad group (or removes it) — the missing link that makes your audience lists actually do something.

Campaign-level settings, plus tracking-template reading: • geo_target_type: 'PRESENCE' (those PRESENT in the target location) | 'PRESENCE_OR_INTEREST' (also those interested).

Competitor AD intelligence — fetches a brand's/domain's LIVE ads from public ad libraries.

Run a WRITING Opus tool by name (create / update / pause / remove) — the gateway to every write capability that is not in your visible core set.

Generates an authorization link to connect Google Business Profile (My Business) — editing business info/hours/website, publishing posts, and replying to reviews.

Generates a one-time authorization link to connect Google Analytics 4.

Generates a one-time authorization link to connect Google Search Console (organic search queries/clicks/impressions/position + sitemap management + URL index inspection).

Generates a one-time authorization link to connect Google Tag Manager (full A-to-Z management: accounts/containers/workspaces, tags/triggers/variables, versioning + PUBLISH).

Generates a one-time authorization link to connect YouTube (channel + video performance: views, watch time, subscribers, traffic sources — read-only).

Creates a NEW Google Ads client account under a manager (MCC) account — for agencies onboarding a client without leaving the chat.

Creates a Google Ads LEAD FORM — the form that opens INSIDE the ad, so someone can leave their name and phone number without ever reaching the website — and optionally attaches it to a campaign or ad group in the same call.

Explains what the unified read tools can do: with no argument it lists every platform get_report / list_entities support; with a platform it returns that platform's account-id field, the row levels and the breakdown dimensions it accepts, p

ONE report tool for EVERY connected platform — use this for any "how did X perform" question instead of hunting for a platform-specific report tool.

Google Ads ad POLICY / DISAPPROVAL report — which ads were DISAPPROVED or limited, and WHY.

Reads the LEADS people submitted through a Google Ads lead form — name, phone, email and the answers to your qualifying questions — so they can be worked without opening the Google Ads interface.

Manage a campaign's PROXIMITY (radius / lat-lng circle) targeting — the radius targets that get_campaign_targeting reads but set_campaign_targeting CANNOT change.

Set a campaign's per-DEVICE bid adjustment — the WRITE side of the device criteria that get_campaign_targeting reads.

Switches WHICH single Google resource this account works on: a Business Profile location, a Search Console property, a GA4 property, a YouTube channel or a Tag Manager container.

Turns account-level CALL REPORTING on/off — the prerequisite for Google to track phone calls from ads as conversions.

Updates — or REMOVES — a Performance Max ASSET GROUP itself (not its individual assets): landing page (final_url), name, status and the display path segments path1/path2.

Edits an EXISTING sitelink in place: change its link text, its two DESCRIPTION lines, or the page it points to, without deleting and recreating it.