Google Ads tools

Generates a one-time authorization link to connect a Google Ads account.

Lists the Google Ads accounts accessible to the connected Google account.

Performance report (cost, clicks, impressions, conversions).

Search terms report: terms that convert vs. terms that spend without converting (negative-keyword candidates).

Keyword performance + Quality Score; flags low QS and zero-conversion spend.

Account hygiene audit: finds wasted-spend keywords and low Quality Score.

Lists account entities with their IDs.

Lists account changes over the last N days (who, what, when) (max 30 days).

Generates keyword ideas + monthly search volume/competition (defaults to Turkey/Turkish).

Lists Google's campaign recommendations and the account's optimization score (equivalent to the panel 'Recommendations' page).

Reads the FULL content of ads (RSA headlines/descriptions, URL, status) — to view existing text before update_rsa.

Pauses a campaign.

Sets a campaign's daily budget (safety-capped: increases >50% at once are blocked).

Changes campaign status: 'ENABLED' or 'PAUSED'.

Adds geographic and language targeting to a campaign.

Creates a new Search campaign (starts PAUSED for safety) + daily budget.

Creates a Performance Max campaign (PAUSED): budget + campaign + asset group + text assets.

Creates a Demand Gen campaign (PAUSED) + daily budget.

Creates an App (UAC) campaign (PAUSED).

Reads a campaign's current targeting: geo, radius/proximity, language, device and audience criteria.

Changes ad status: 'ENABLED' or 'PAUSED'.

Adds a new ad group to a campaign.

Adds a Responsive Search Ad (RSA) to an ad group — starts PAUSED.

Updates the text of an existing responsive search ad (RSA).

Uploads an image to the Google Ads asset library → returns the asset resource_name.

Attaches IMAGES to a Performance Max asset group (required for the campaign to go live).

Adds text assets to an existing Performance Max asset group.

Lists the account's whole asset library (sitelinks, callouts, snippets, images, etc.) across all campaigns.

Reads a Performance Max asset group's content (headlines/descriptions/images/videos) + each asset's performance label.

Responsive Search Ad strength + asset performance: each ad's Ad Strength and which headlines/descriptions perform best.

Adds a negative keyword to a campaign (to stop wasted spend).

Adds positive keywords to an ad group (bulk).

Manages existing keywords.

Removes a campaign-level negative keyword (undoes add_negative_keyword).

Keyword opportunities from your OWN search-term and keyword data — works with existing access, no Keyword Planner approval needed.

Smart negative-keyword suggestions: search terms that spend but never convert, ranked by estimated monthly savings.

Lists negative keywords at both the ad-group and campaign level.

Lists the account's shared negative-keyword lists (Shared Library).

Reads the negative keywords inside a shared negative-keyword list.

Creates/updates/deletes shared negative-keyword lists (Shared Library) and attaches them to campaigns.

Creates a new WEBPAGE conversion action (category: LEAD, PURCHASE, SIGNUP...).

Reads the Conversion ID (AW-...) + label of conversion actions — the 'send_to' value for GTM/gtag setup.

Sets a conversion action to PRIMARY or SECONDARY. Pausing/removing is not possible via the API (panel-only).

Edits a conversion action's value/count settings (default_value, currency, always_use, counting_type, click/view lookback).

Dismisses Google Ads recommendations; comma-separated resource_name list.

Changes a campaign's bidding strategy.

Adds extension assets to a campaign.

Lists a campaign's current extension assets (sitelinks, callouts, call, structured snippets) with the resource_name needed to remove each.

Removes (unlinks) extension assets from a campaign — by resource_names or by field_type (SITELINK/CALLOUT/CALL/STRUCTURED_SNIPPET).

Applies or dismisses Google recommendations.

Adds an ad schedule (day/hour) to a campaign — e.g. 'run only during business hours'.

Conversion-tracking health check: flags conversion actions that are paused/removed or have had zero data for 30 days.

Reads conversion-action settings: category, counting type, click/view-through lookback windows, attribution model and default value.

Reads the extension assets linked to a campaign (sitelink / callout / structured snippet / call / promotion / price).

Reads a campaign's current ad schedule (day/hour blocks + bid modifiers).

Instant audit: surfaces an account's most critical issues in one call — wasted spend, zero-conversion terms, broken conversion tracking.

Impression-share analysis for Search: your share + whether loss is driven by budget or rank (bid/quality), plus disapproved ads.

Budget pacing: projects month-end spend against the daily budget and flags campaigns set to over- or under-spend.

Lists account audiences (remarketing/rule/customer-match/lookalike).

Lists campaign experiments (A/B tests).

Creates a rule-based remarketing audience from website visitors (based on URL content).

Creates a Customer Match audience shell (member upload is a separate step).

Creates a Lookalike audience from seed audiences.

Campaign-level settings: location type (Presence/Interest), toggle Search Partners & Display expansion, tracking template (read/write).

SEO, speed and measurement-tag audit of a web page.

Competitor ad intelligence: fetches a brand's or domain's live ads from public ad libraries.

Agency client report (white-label): an account's period KPIs (cost/clicks/conversions/ROAS/CPA/CTR) in a client-ready format.

Shareable white-label client report: freezes the report as a snapshot and returns a public, printable link.

Agency portfolio report: aggregates all connected/selected Google Ads accounts into one per-account report.